Provence-Alpes-Côte d’Azur hotels reached 66.8% occupancy in the first 10 days of the All Saints’ holiday

Hotel occupancy in France’s Provence-Alpes-Côte d’Azur region rose during the first 10 days of the 2026 All Saints’ holiday period, but the improvement did not extend to the full month of October and was accompanied by weaker early bookings for the winter season in the Southern Alps.

Figures published Monday, November 2, by the French outlet Maritima, citing the Regional Tourism Committee, showed hotel occupancy at 66.8% during the opening 10 days of the school vacation period. That was up from 65.4% in the same period of 2025, an increase of 1.4 percentage points.

The report pointed to a modest gain for a region that includes both Mediterranean destinations and mountain areas in southeastern France. Provence-Alpes-Côte d’Azur is one of the country’s most important tourism markets, and the holiday period around All Saints’ Day is closely watched by operators because it offers an early signal on autumn demand before the winter ski season begins.

The rise in occupancy during the vacation period did not translate into stronger results for October as a whole. According to the same figures, regional hotel occupancy for the full month remained unchanged at 71%. That suggests the improvement was concentrated in the holiday window rather than spread evenly across the month.

The contrast was sharper in the outlook for winter. Advance bookings for commercial accommodations in the Southern Alps for the 2026-2027 winter season stood at 23%, down 1.7 percentage points from a year earlier. The Southern Alps are a key part of the regional winter tourism economy, and early booking data are used by local businesses to gauge likely demand for the ski season.

The numbers highlight a split picture for the region’s tourism industry. Hotels benefited from stronger demand during the All Saints’ break, but that short-term gain has not yet been matched by broader autumn growth or by stronger winter reservations in alpine areas. For tourism officials and operators, that means the regional market is holding up in one part of the calendar while showing signs of softness in another.

Maritima said the data came from the Regional Tourism Committee’s market review of the area. The committee separated the hotel occupancy figures for the wider Provence-Alpes-Côte d’Azur region from advance reservations for commercial lodging in the Southern Alps, making clear that the stronger holiday performance did not automatically carry over to winter mountain bookings.

The report also noted that advance reservations are subject to change before travelers arrive. That means the 23% winter booking level for the Southern Alps is an early indicator rather than a final result, and it may move in the coming weeks as the season gets closer.