Colombia’s wine sales reached COP2.629 trillion in 2025

Colombia’s wine market expanded in 2025, with higher retail sales, a larger role for the discount chain D1, and imports led by Chile, according to data cited by La República from Euromonitor International, the World Bank’s Wits database and market research firm Informes de Expertos.

Informes de Expertos estimated the Colombian wine market at US$205.48 million in 2025 and projected that it could reach US$310.06 million by 2035. That forecast implies a compound annual growth rate of 4.2% from 2026 through 2035. The estimate describes the size of the market in 2025 and offers a long-term outlook, but it remains a projection rather than a guaranteed outcome.

Retail sales data also showed growth last year. Euromonitor International reported that wine sales in Colombia reached COP2.629 trillion in 2025, up 8% from the previous year. In volume terms, sales rose 2%. The gap between value growth and volume growth indicates that revenue increased faster than the number of liters sold, although the figures alone do not establish the reasons for that difference.

Distribution patterns shifted as well. Euromonitor data showed that D1 accounted for 20% of wine volume sold in Colombia in 2025, up from 18% in 2022. Even with that gain, the market remains split among several players, and no single company holds most of the sales.

The rise of D1 matters beyond one retailer’s market share. A larger discount channel can widen access to wine for consumers and may influence how wineries and importers approach pricing, product mix and distribution in Colombia. That could become an important factor for the broader beverage business, especially for suppliers trying to balance volume growth with margins in a market where lower-price retail formats are gaining ground.

Trade data offers another view of supply in the Colombian market, though it does not capture every type of wine sold in the country. According to the Wits database of the World Bank, which uses international trade information, Colombia imported US$66.08 million of non-sparkling wine in containers of up to two liters in 2024. Those purchases were equal to 21.2 million liters.

Chile was the leading supplier in that import category, with US$29.11 million in shipments to Colombia. Argentina followed with US$12.87 million, and Spain was close behind at US$12.57 million. Together, those three countries accounted for most of the import value reported in that segment.

The source data makes clear that these import numbers cover only one customs category: non-sparkling wines in smaller containers. They do not represent all wine imports or the full wine market. Sparkling wine and other formats are outside that classification, so the trade figures should be read separately from the broader market estimates and retail sales numbers.

Even so, the data points in the same direction. Colombia’s wine market showed gains in both value and volume in 2025, while imported supply remained heavily tied to South American producers, especially Chile. The stronger position of a discount retailer such as D1 suggests that channel strategy is becoming more relevant in a category that has traditionally depended on supermarkets, specialty stores and on-premise consumption.

That shift may affect which labels gain visibility and how suppliers compete. If discount chains continue to win share, importers and producers may face pressure to adjust pack sizes, pricing architecture and promotional plans to fit that retail model. For beverage companies, that could mean rethinking how wine is placed alongside beer, spirits and ready-to-drink products in a consumer market where affordability and convenience carry more weight.

Informes de Expertos said the market could add roughly US$104.6 million in value by 2035 compared with its 2025 estimate. Whether that happens will depend on how demand, retail channels and imported supply evolve over the next decade.