Belvedere Launches Coffee-Infused Vodka to Target Adventurous Drinkers

Belvedere, the Polish vodka brand known for its organic rye spirits, has introduced a new product that blends vodka with robusta coffee. The new release, called Belvedere Dirty Brew, is now available in select markets and aims to appeal to both coffee enthusiasts and vodka drinkers looking for something different.

Belvedere Dirty Brew combines the brand’s organic rye vodka with roasted organic robusta coffee beans. The result is a spirit with a complex flavor profile that highlights both the purity of the vodka and the intensity of the coffee. According to the company, the process involves infusing the vodka with coffee to create a drink that is smooth, with notes of toffee and dark chocolate, and a deep roasted coffee finish.

The name “Dirty Brew” refers to the popular “dirty coffee” technique, where a shot of espresso is added to another beverage to give it a darker color and richer taste. Belvedere says this new product pays tribute to that method by transforming clear vodka into a darker, more indulgent spirit.

The bottle design reflects the character of the drink. It features matte black glass with gold accents, intended to evoke both the dark tones of coffee and the golden hue of rye. The packaging aims to position Dirty Brew as a premium product within Belvedere’s portfolio.

Belvedere Dirty Brew is being marketed as an option for those who enjoy bold flavors and are open to trying new combinations in their cocktails or sipping spirits. The company suggests serving it neat, over ice, or as part of an espresso martini or other coffee-based cocktails.

The suggested retail price for Belvedere Dirty Brew is $54.55 per 700ml bottle. The launch comes at a time when flavored spirits continue to grow in popularity in the United States and Europe. According to industry data, flavored vodka sales have increased by about 8% over the past year, driven by consumer interest in unique taste experiences.

Belvedere’s move into coffee-infused vodka follows similar trends seen in other categories, such as whiskey and rum, where brands have experimented with coffee flavors to attract younger consumers and cocktail enthusiasts. The company says it sources its robusta beans from certified organic producers and uses its established distillation methods to maintain quality.

Distribution of Belvedere Dirty Brew will begin in major cities across Europe and North America this spring. Retailers and bars in New York, Los Angeles, London, and Paris are among the first locations expected to carry the product. The company plans further expansion depending on demand.

Belvedere was founded in 1993 and is owned by LVMH Moët Hennessy Louis Vuitton. The brand has built its reputation on producing high-quality vodka using Polish rye and traditional distillation techniques. With Dirty Brew, Belvedere aims to offer a new take on specialty coffee culture while maintaining its focus on organic ingredients and craftsmanship.