Spanish Wine Exports Fall 3.3% in 2025 as Global Demand Slows

Spanish wine and wine-related product exports closed 2025 with a decline, according to data from the Spanish tax agency (AEAT) analyzed by Del Rey AWM. The total value of exports fell by 3.3% to €3.4527 billion, while the volume dropped by 2.8% to 26.8 million hectoliters. The average price per liter remained almost unchanged, with a marginal decrease of 0.5%. These figures reflect a challenging international context marked by geopolitical volatility and shrinking global consumption.

The Spanish wine sector faced intense competitive pressure throughout 2025. Despite the contraction in both value and volume, wineries managed to maintain stable average prices. This decision was strategic, as many producers chose to defend the value of their products rather than engage in aggressive price reductions, even as supply shortages persisted in some markets.

Market intelligence from AEAT and Del Rey AWM highlights that the national averages mask significant regional differences. Some wine-producing regions adapted better than others, managing to retain or even grow their market share internationally. The ability to adapt quickly and maintain strong commercial networks proved crucial for these regions.

The data shows that the Spanish wine sector is not uniform across the country. Instead, it is a fragmented landscape where each region’s capacity for adaptation and commercialization has determined its performance during this period of crisis. Regions with established export strategies and flexible business models fared better than those relying on traditional approaches.

The decline in export value and volume signals a shift for Spanish exporters. The sector has moved away from a period of steady growth into one focused on margin management. Maintaining profitability without sacrificing market presence has become the main challenge for wineries.

Industry analysts recommend that Spanish wineries continue efforts to increase product value but caution against raising prices at the expense of losing market share. Balancing margin defense with volume retention is seen as essential for maintaining influence in global markets over the coming years.

The report also notes that while overall prices held steady, some segments within the industry experienced sharper declines or gains depending on their export destinations and product categories. Premium wines generally performed better than bulk or lower-priced wines, which faced more intense competition from other producing countries.

Looking ahead, Spanish wineries are expected to focus on innovation, branding, and diversification of export markets to navigate ongoing uncertainties in international trade. The experience of 2025 has reinforced the importance of adaptability and strategic planning for Spain’s wine industry as it seeks to maintain its position among the world’s leading exporters.