Georgia’s Wine Harvest Sets Record Despite Global Decline

Global wine production has reached its lowest level since 1961, according to the latest data from the International Organization of Vine and Wine (OIV). Adverse weather conditions, including droughts and hailstorms, have severely impacted vineyards in major wine-producing regions, significantly reducing the volume of wine available. However, Georgia has defied this trend with an exceptional harvest in 2024.

The National Wine Agency of Georgia reported that this year's harvest exceeded the five-year average by 20% and was 27% higher than in 2023, a year marked by severe hail damage. Local producers are celebrating this recovery not only for the increased output but also for the quality achieved, particularly in the red grape variety Saperavi, which is highly regarded both locally and internationally.

Sarah Abbott, a Master of Wine and director of the Georgian wine promotion program in the United Kingdom, highlighted the importance of this achievement. Abbott noted that the quality of wines produced in 2024 has received widespread recognition, further solidifying Georgia's position on the international stage. This recovery comes at a crucial time for the industry as it seeks to expand its visibility in key markets.

In recent years, international interest in Georgian wine has grown steadily. According to a recent report from IWSR, exports to the United Kingdom increased by 40% between 2022 and 2023. Additionally, the United States has shown growing interest in Georgian wines, which are known for their uniqueness and deep connection to ancient winemaking traditions.

By 2025, Georgia plans to boost investments in marketing and trade events to strengthen its global presence. The country will participate in major fairs such as the London Wine Fair and ProWein, the latter marking 25 years of showcasing Georgian producers. This milestone will be celebrated with a significant presence aimed at highlighting the evolution of Georgia's wine industry.

The recovery in production and the rise in exports are particularly meaningful for a country historically considered one of the cradles of winemaking. Traditional techniques, such as the use of qvevris—large clay vessels used for fermentation and aging—combined with modern approaches, have enabled Georgian producers to attract both curious consumers and high-end wine enthusiasts.

Despite these advances, an April 2024 study by Drinks Business revealed that only 2% of consumers in the United Kingdom recognize Georgia as a wine-producing country. This highlights the challenge Georgia faces in educating consumers and positioning itself in an increasingly competitive global market.

The success of the 2024 harvest and the growth in exports represent a critical step toward Georgia's goal of becoming a global leader in high-quality wine production. The coming years will be pivotal in building on this momentum and solidifying its place in international markets.