Why is champagne still the most revered sparkling wine?

A journey through the history and culture of the world's most popular drink

Robert Beir

2023-10-27

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For centuries, Champagne has been the epitome of celebratory libations. Originally hailing from the Champagne region in Northern France, this sparkling wine's rise to prominence is as effervescent as the beverage itself. With its cultural clout expanding year after year, culminating in the annual observance of #ChampagneDay, understanding the complex factors that contribute to its global appeal seems fitting.

Contrary to popular belief, the cold and dimly-lit vineyards of the Champagne region were not always the epitome of luxury. Until the 17th century, the region's geographical proximity to Paris was its sole advantage. It produced wines that were often acidic and lacked body but were serviceable and were primarily aged in oak barrels. The tipping point arrived at the Abbey of Hautvillers, where a monk named Dom Perignon stumbled upon the method of secondary fermentation. Though the underlying chemistry of carbon dioxide formation was not understood until Louis Pasteur explained it two centuries later, Dom Perignon was astute enough to notice that something extraordinary was happening in his wine casks. The introduction of cork stoppers was his solution to preserving the "inexplicable bubbles" that sometimes caused the bottles to explode. "I am drinking stars," he reportedly exclaimed—a statement that encapsulates the extraordinary transformation the wine underwent.

Innovations and Influence

Other key figures have also left an indelible mark on the world of Champagne. Madame Clicquot, frustrated by the cloudy appearance of her wines, developed the process of "riddling," effectively turning the bottles to release sediment and yield a clear, brilliant beverage. Her influence, like that of Dom Perignon, has transcended time; Veuve Clicquot remains a popular brand to this day.

While technical innovation has been vital to the Champagne industry, so too has royal endorsement. European monarchs adopted this effervescent wine for grand feasts and celebrations, offering it a stage to showcase its elegance.

A Global Celebration

Originating from a Californian wine blogger and educator, Chris Oggenfuss, in 2009, #ChampagneDay has turned into a global phenomenon. Countries like the United States, France, Japan, and Italy often dominate the day's celebrations, but the allure of Champagne captivates enthusiasts worldwide. This universal recognition as the ultimate celebratory drink underlines the drink's exclusivity and exceptional quality.

Grapes and Regulations

The wine starts as a blend predominantly comprising Chardonnay, Pinot Noir, and Pinot Meunier grapes. Governed by strict Appellation d'Origine Contrôlée (AOC) rules, the secondary fermentation must occur in individual bottles to meet the Champagne criterion.

In recent years, Champagne producers have been focusing on sustainable viticulture. With climate change affecting the region, houses like Ruinart are investing in regenerative practices to mitigate environmental impact. Organic management and the restoration of local flora and fauna have proven beneficial in enhancing the vines' resilience to climatic variability.

The Modern Landscape

Though Prosecco and Cava have large production volumes, Champagne reigns supreme in prestige. In a world rapidly changing, both climatically and culturally, Champagne remains steadfast, buoyed by its unparalleled quality and timeless charm.

By blending heritage, innovation, and a proclivity for celebration, Champagne has not merely survived but thrived. Whether it is the meticulous craftsmanship or the centuries-old traditions, the reasons are numerous but the conclusion singular: Champagne is, and will likely continue to be, the quintessential wine of celebration.

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