The World’s Top 10 Wine Brands of 2023

As the global landscape for wine continues to evolve, brands from various regions are vying for dominance. Recently, the esteemed brand valuation consultancy firm, Brand Finance, shed light on this changing terrain by releasing its annual report on the world's top 10 most valuable wine brands. The analysis offers valuable insights into the shifting market dynamics, with one Chinese wine producer presenting a formidable challenge to the long-standing supremacy of a renowned Champagne brand.

Topping the list once again is the iconic Champagne brand, Moët & Chandon. Despite holding onto its global lead, the brand witnessed a slight dip in its valuation. The report showcased a 10% decrease in the brand's value, amounting to US$1.3 billion.

Challenging the dominance of the traditional wine powerhouses, Chinese wine has made significant strides in the global market. In the spotlight is Changyu, China's oldest and most expansive wine producer. As per Brand Finance's latest report, Changyu ascended to the position of the second most valuable wine brand globally. Demonstrating a commendable growth rate, the brand's value surged by 33% in just one year, reaching a whopping US$1.2 billion. This burgeoning trend is largely attributed to the expansive Chinese wine market, which, according to Brand Finance, makes the brand extremely valuable.

Meanwhile, Australia's Penfolds emerged as the fastest-growing wine brand this year. Despite grappling with trade tariffs in China - one of its primary markets - the brand's value escalated by 48%.

The top 10 list curated by Brand Finance

1. Moet & Chandon
2. Changyu
3. Chandon
4. Veuve Clicquot
5. Dom Pérignon
6. Barefoot Wine
7. Penfolds
8. Beringer
9. Concha Y Toro
10. Jacob's Creek

Henry Farr, the associate director at Brand Finance, reflected on the study's findings, emphasizing the current challenges facing high-end Champagnes. According to Farr, these premium brands have been impacted by challenging growing conditions, coupled with reduced availability and price surges. Consequently, many consumers are gravitating towards more affordable sparkling wines. For those untouched by financial strain, the shift might stem from a desire to avoid seeming overly indulgent, especially given the current economic conditions and rising living costs.

To provide clarity on its valuation metrics, Brand Finance explained that brand value is gauged as the net economic advantage a brand owner would accrue by licensing the brand in an open market. The strength of a brand, on the other hand, is measured by its performance on intangible metrics compared to its competitors. Brand Finance employs the 'Royalty Relief' methodology for its calculations.