Aston Martin and Champagne Bollinger Forge Global Alliance to Elevate Luxury Experiences

Aston Martin and Champagne Bollinger have announced a new global partnership, bringing together two well-known names in the luxury market. The collaboration was made public this week by both companies, who described the alliance as a union based on shared values of tradition, craftsmanship, and a commitment to quality.

Under the agreement, Champagne Bollinger becomes the Official Champagne Partner of Aston Martin. In return, Aston Martin is now the Official Automotive Partner of Champagne Bollinger. Both brands plan to create joint experiences for their clients around the world, including exclusive events, private gatherings, and celebrations at major Aston Martin launches.

Champagne Bollinger, founded in 1829 in Aÿ, France, is recognized for its independent family ownership and its focus on traditional winemaking methods. The house maintains its own cooper to care for more than 4,000 oak barrels and has a reputation for balancing heritage with innovation. Bollinger has held a Royal Warrant as supplier to the British Royal Family since 1884.

Aston Martin, established in 1913, is known for its British sports cars that combine advanced engineering with classic design. The company has produced some of the world’s most celebrated vehicles and also holds a Royal Warrant. Both brands see their partnership as a natural fit, reflecting their long-standing ties to the United Kingdom and their dedication to excellence.

Charles-Armand de Belenet, Managing Director of Champagne Bollinger, said the partnership aligns two iconic brands with a shared commitment to timeless elegance and mastery in their respective fields. He noted that Champagne Bollinger will now be present at Aston Martin’s most important events worldwide, enhancing celebrations with its signature style.

Stefano Saporetti, Director of Brand Diversification at Aston Martin, emphasized the goal of creating unforgettable experiences that combine performance and craftsmanship. He highlighted Bollinger’s family heritage and quality as key reasons for the collaboration.

The partnership will see Champagne Bollinger featured at Aston Martin’s VIP events, including car launches and private client meetings. Both companies stated that they are committed to responsible alcohol consumption and will include the message “Never Drink and Drive” in all brand activities related to the partnership.

The announcement marks a significant step for both brands as they seek to elevate luxury experiences for their global clientele. The collaboration is expected to begin immediately, with joint events planned in key markets throughout the coming year.