Italian Wine Sector Set for €250 Million Annual Boost as Dealcoholized Wines Near Approval

In recent weeks, the Italian wine sector has seen two important developments that could shape its future. The first is the inclusion of new financial resources for the industry in the 2026 budget law. The second is the expected approval of a decree regulating dealcoholized wines. Both topics were discussed in detail in the latest issue of Il Corriere Vinicolo and during the recent National Council of Unione Italiana Vini, held at the Avignonesi winery in Montepulciano.

The Italian government’s draft budget for 2026 includes an additional 100 million euros per year for the wine sector over the next three years. If approved, this would bring total annual funding to 250 million euros. The funds are intended to support promotion and internationalization efforts, with a focus on strengthening the image of Italian wine in global markets. Lamberto Frescobaldi, president of Unione Italiana Vini, welcomed the prospect of increased investment. He emphasized that these resources are essential for maintaining Italy’s competitive position and for expanding its presence abroad.

Alongside financial measures, regulatory changes are also drawing attention. After months of anticipation, the decree on dealcoholized wines appears close to final approval. This regulation will set clear rules for the production and marketing of wines with reduced or zero alcohol content. The move comes as consumer interest in low- and no-alcohol beverages continues to grow worldwide. Paolo Castelletti, secretary general of Unione Italiana Vini, called for a swift conclusion to the legislative process. He stressed that companies need regulatory certainty to begin production without further bureaucratic delays.

The combination of increased funding and updated regulations is seen as a positive signal by many in the industry. These steps are expected to help Italian wine producers respond to changing market demands and explore new product categories. They also reflect a broader effort by both government and industry leaders to ensure that Italian wine remains a key player on the international stage.

The discussions at the National Council meeting highlighted both optimism and caution among producers. While there is hope that these measures will provide new opportunities, some concerns remain about implementation timelines and potential challenges in adapting to new rules. Nevertheless, most agree that these developments mark an important moment for Italian wine.

The government’s commitment to supporting export activities and opening up to innovative products like dealcoholized wines suggests a willingness to adapt to evolving consumer preferences. As Italy prepares for these changes, stakeholders across the sector are watching closely to see how new investments and regulations will translate into growth and renewed confidence for one of the country’s most important industries.