Pernod Ricard Sells California Sparkling Wine Brands to Trinchero Family Wine and Spirits

Pernod Ricard has completed the sale of its California sparkling wine brands, marking a significant shift in its U.S. wine business. The French group announced it finalized the sale of its Mumm Napa sparkling wines, excluding champagne, to California-based Trinchero Family Wine and Spirits. The deal also includes the Mumm Sparkling California and DVX brands. Trinchero, which has operated in Napa Valley for 75 years, is one of the leading wine producers in the United States.

The transaction amount was not disclosed. Pernod Ricard clarified that the sale does not include the G.H. Mumm champagne brand or other international Mumm operations. In a separate move, Pernod Ricard also confirmed the sale of its Kenwood Vineyards in Sonoma Valley to F. Korbel & Bros, another California producer known for sparkling wines. This deal covers about eight hectares of vineyards, winemaking facilities, and Kenwood’s visitor center. The financial terms were not made public.

These sales are part of Pernod Ricard’s ongoing strategy to focus on its core businesses of champagne and spirits. In 2025, the company had already divested an international portfolio of wines as it shifted attention away from still wines in favor of higher-margin products. The company stated that these transactions reflect its continuous evaluation of strategic opportunities.

The moves come at a time when the global alcoholic beverage market faces challenges, with slower growth and changing consumer preferences affecting sales across categories. Against this backdrop, Pernod Ricard and Brown-Forman, the American owner of Jack Daniel’s whiskey, confirmed on March 26 that they are in talks regarding a possible merger. Both companies see potential benefits in combining their commercial strengths across different markets.

Pernod Ricard’s exit from most of its U.S. wine business signals a broader trend among major beverage groups to streamline portfolios and concentrate on premium segments where they hold strong positions. The company continues to invest in its champagne brands and spirits portfolio as it adapts to evolving market conditions and prepares for possible consolidation within the industry.