Hendrick’s Unveils Its First Permanent Core Gin in Nine Years

Hendrick’s Gin said Wednesday that it is adding a new expression called Another Hendrick’s to its permanent lineup, marking the first lasting expansion of the brand’s core range in nine years.

The launch was announced in Madrid by the Scottish gin brand, which said the new product combines Hendrick’s established rose and cucumber profile with orange blossom and cocoa bean notes. The company said the new gin will remain in the range rather than being released as a limited edition, a notable step for a label that has largely built its reputation on a single flagship product and occasional experimental bottlings.

According to the company, Another Hendrick’s has an alcohol content of 41.4% and a recommended retail price in Spain of €34.50. Hendrick’s said the gin is being presented in a white bottle, a visual break from the brand’s better-known dark apothecary-style packaging.

The product was developed by Lesley Gracie, Hendrick’s master distiller, who said she wanted to work with cocoa, an ingredient rarely associated with gin. In comments released by the company, Gracie said she drew on experiments carried out at the brand’s Gin Palace in Ayrshire, Scotland, and aimed to combine two of her preferred flavor families, chocolate and flowers, in a way that still fit Hendrick’s identity.

“Another Hendrick’s shows a different side to what we have been doing over the last 25 years,” Gracie said in the statement. She described the pairing of orange blossom and cocoa beans as unusual for the category and said the final profile delivers depth, subtle sweetness and freshness.

Hendrick’s is produced in small batches and has long marketed itself around the unusual combination of rose and cucumber, a formula that helped distinguish it during the modern revival of premium gin. The brand said the new release is intended to keep that base identity while offering a different sensory profile built around citrus and cocoa. In the company’s description, orange blossom brings brightness and lift, while cocoa adds structure and a softer finish.

The move comes as global spirits groups continue to look for ways to expand premium brands without losing the appeal of their core labels. Hendrick’s said the new gin is meant to show a different side of the brand and help it connect with a new generation of gin drinkers. Nora Torpey, the brand’s global managing director, said the launch is not simply a line extension but part of a broader effort to keep Hendrick’s culturally relevant in the premium spirits market.

“Hendrick’s has always stood out for its creativity and originality,” Torpey said in the company release. She said Another Hendrick’s is intended to strengthen that positioning and support the brand’s role in the premium segment.

The company is tying the introduction to the return of social occasions after summer, including dinners, after-work drinks and other gatherings at the start of September. That seasonal framing reflects the way many premium spirits brands now present launches not only as product news but also as lifestyle cues aimed at at-home cocktail drinkers and bar customers.

Hendrick’s also used the announcement to promote several serves for the new gin, including a standard gin and tonic and a spritz-style cocktail. The brand’s global ambassador, Charmaine Thio, said the company sees the spritz format as a key serve for Another Hendrick’s, combining the gin with apple juice, prosecco, soda and a small amount of cherry liqueur. Hendrick’s said the drink is garnished with cucumber, a cocktail cherry and a lemon twist.

The introduction of Another Hendrick’s also highlights Gracie’s continuing role in the brand’s product development. Hendrick’s said she has been behind each liquid innovation from the label since its early years at William Grant & Sons. The company noted that Gracie received a 2025 award from The Gin Cooperative for her contribution to Scottish gin.

Hendrick’s is made on the Ayrshire coast in Scotland at the Hendrick’s Gin Palace, where the brand says it uses two rare stills and a mix of 11 botanicals. The company said the original gin and the new release share the same 41.4% alcohol level.

The permanent nature of the launch may be the most significant part of the announcement for retailers and distributors. In a category where brands often rely on limited runs and seasonal editions to generate attention, a new core expression signals a longer-term commercial bet. Hendrick’s did not provide wider distribution details in the announcement, but the company said Another Hendrick’s is now part of the brand’s regular range.

The launch adds to competition in the premium gin category, where producers have increasingly experimented with nontraditional botanicals and flavor cues in an effort to stand out on crowded shelves and cocktail menus. By choosing orange blossom and cocoa rather than a more common fruit-led variation, Hendrick’s appears to be leaning on a more culinary style of innovation while staying within the brand’s established image of unconventional pairings.

For consumers, the main change is likely to be a new house style from a familiar name rather than a departure from the category. Hendrick’s said the gin keeps the essential character of the original while reworking it through floral citrus and cocoa. The company is positioning the bottle as a year-round addition rather than a short-term release, giving bars and stores a second permanent Hendrick’s option for the first time in nearly a decade.