Global wine imports fell in 2025
The decline hit bottled and sparkling wines as the average import price slipped across major markets
2026-04-17
The global wine trade had a difficult 2025, with imports falling 6.4% in value and 4.9% in volume, according to data from customs authorities in several countries analyzed by Spain’s wine interprofessional organization, OIVE. Worldwide wine imports totaled 9.390,7 million liters and 33.693,3 million euros, down by 488,3 million liters and 2.304,6 million euros from 2024.
The decline came as the average import price slipped to 3.59 euros per liter, about 6 cents less than a year earlier. The drop was broad-based across categories. Bottled wine, the largest segment of the market, led the losses with imports worth 22.263,2 million euros, down 7.6%, and 4.793,4 million liters, down 5.5%. Sparkling wine also weakened, falling 4.1% in value and 1.9% in volume to 8.206,4 million euros and 1.061,6 million liters. Bulk wine declined to 2.436,8 million euros and 3.117 million liters, while bag-in-box shipments fell to 665,7 million euros and 344,6 million liters.
Must, classified under tariff code 220430, was the only product to post a gain in value, rising 0.3% to 121,1 million euros, even as its volume dropped 22.6% to 74,2 million liters.
The United States remained the world’s largest wine market by value in 2025, with imports worth 5.542,3 million euros, down 11.6% from the previous year. Germany held first place by volume at 1.288,3 million liters, a slight decline of 0.5%. The United Kingdom ranked second by value and third by volume, but its imports also fell sharply, dropping 6.7% in value to 4.322,5 million euros and 6% in volume to 1.186,2 million liters.
Among major importers, Sweden stood out as the only market to increase both value and volume imports of wine, with gains of 5.4% and 7.4%, respectively. Germany also posted a rise in value imports of 5.2%, while Switzerland increased by 0.9%. In volume terms, Belgium rose 8.8% and Portugal gained 7%.
The figures point to a weaker year for international wine trade after several years of uneven demand and higher costs across global markets.
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