Château Minuty rises as a global symbol of Provençal rosé and Mediterranean elegance

Château Minuty, located in the heart of Provence near the Mediterranean coast, has become a leading name in French rosé wine. The estate sits on the Saint-Tropez peninsula, an area known for its scenic beauty and ideal climate for grape growing. Since its founding in 1936, Château Minuty has remained under the ownership of the Matton family, now in its fourth generation. The winery is part of the Moët Hennessy group, which has helped expand its international reach.

The estate is recognized for its commitment to sustainable viticulture. The vineyards are cultivated without herbicides or pesticides, and the winery holds high-level environmental certifications. This approach reflects a respect for the land and a focus on producing wines that express the unique character of their terroir.

Château Minuty’s reputation is built on its range of rosé wines, which are considered symbols of elegance and freshness. The wines are crafted to embody the Mediterranean lifestyle—light, bright, and easy to enjoy. The Minuty M Rosé is one of the most popular offerings, known for its vibrant fruit notes and suitability for casual gatherings by the sea. The Prestige line, available for over 25 years, offers more complexity and is often found in top restaurants and beach clubs along the Riviera.

The winery also produces limited cuvées such as Minuty 281, a mineral-driven rosé designed for gastronomy, and Gabriel, a red wine aged for two years in barrel. Each bottle features a distinctive design with clean lines and translucent colors, making them recognizable on tables around the world.

Minuty’s wines are intended to be versatile at the table. They pair naturally with Mediterranean cuisine, seafood, Asian dishes, or simple appetizers. The style emphasizes fruit purity, freshness, and balance rather than heaviness or oak influence.

François Matton, co-owner of Château Minuty, describes the brand as more than just wine—it represents a way of life that values simplicity and authenticity. This philosophy has helped Minuty become an international reference for Provençal rosé. Today, their wines are distributed in over 100 countries.

The estate’s history is rooted in tradition but also embraces innovation. The Matton family has managed to maintain classic winemaking methods while adopting modern practices in sustainability and design. This balance has allowed Château Minuty to remain relevant as tastes evolve and global demand for quality rosé continues to grow.

Château Minuty’s presence extends beyond France’s borders. Its wines have become synonymous with summer and leisure across Europe and North America. The brand’s association with Moët Hennessy has further strengthened its position in luxury markets.

The story of Château Minuty is one of family dedication, respect for nature, and a clear vision of what Provençal wine can represent on the world stage. Each bottle aims to capture not only the flavors of Provence but also its spirit—a blend of tradition, innovation, and enjoyment meant to be shared among friends and family.