New Wine Lounge at Franchi Stadium

In an inspired fusion of football culture and enology, the Vallepicciola Wine Club has officially opened its doors at the Artemio Franchi Stadium in Florence. This exclusive lounge, designed to cater to the refined tastes of ACF Fiorentina's partners, represents the latest milestone in the ongoing collaboration between Vallepicciola, a renowned Tuscan winery, and the storied football club.

The Vallepicciola Wine Club is not just a hospitality suite; it is a curated experience that aims to transport guests into the rich and nuanced world of Vallepicciola wines. The lounge offers an intimate setting where patrons can enjoy a selection of the winery's most celebrated labels, all while basking in the elegant and sophisticated ambiance of the newly designed space. The club was inaugurated on August 22, a date chosen to coincide with Fiorentina's crucial qualifying playoff match against Hungary's Puskás Akadémia FC for the UEFA Conference League—a symbolic alignment of passion for both sport and wine.

Spanning 200 square meters, the Vallepicciola Wine Club can accommodate up to 150 guests, providing a comfortable and stylish setting for pre- and post-match gatherings. This lounge is set to become a central hub for Vallepicciola's hospitality during all of Fiorentina's home games, whether they are Serie A clashes, Coppa Italia fixtures, or European contests. The spacious environment, complete with state-of-the-art amenities, reflects the winery's commitment to offering a premium experience that goes beyond the typical stadium fare.

The wine selection at the Vallepicciola Wine Club is meticulously curated to showcase the depth and diversity of the estate's production. Guests can indulge in the Pievasciata Spumante Brut, a sparkling wine that embodies the fresh and vibrant spirit of Tuscany, or savor the Pievasciata Chardonnay IGT Toscana, a white wine that offers a complex yet balanced profile. For those who prefer reds, the Pievasciata Rosso IGT Toscana provides a robust and flavorful option, while the Chianti Classico—a quintessential expression of Italian winemaking—rounds out the selection. Each wine serves as a testament to Vallepicciola's dedication to quality and its deep connection to the Tuscan terroir.

A Partnership Rooted in Passion

Alessandro Cellai, the General Manager of Vallepicciola, expressed his enthusiasm for the project during the inauguration. "We are extremely proud and honored by the progress we've made and excited to invest new energy, ideas, and resources into the Vallepicciola Wine Club," Cellai stated. His remarks underscore the winery's commitment to enhancing its partnership with ACF Fiorentina, a relationship that began with Vallepicciola becoming the Official Wine Partner of the club in December 2023. Cellai also acknowledged the creative input of Stilli Solutions, the design firm responsible for the lounge's distinctive setup, which effectively brings the essence of the Vallepicciola estate—located in the picturesque Pievasciata, Castelnuovo Berardenga—into the heart of Florence.

This collaboration is not merely a business venture but a confluence of shared values. Both Vallepicciola and ACF Fiorentina are institutions that cherish tradition, yet they are also unafraid to innovate. By integrating a premium wine experience into the football arena, they have created a unique offering that appeals to the sophisticated tastes of their clientele. The Vallepicciola Wine Club is more than just a venue; it is a symbol of the synergy between two iconic brands that are deeply rooted in their respective fields.

As the new football season begins, the Vallepicciola Wine Club is poised to become a favored destination for Fiorentina's partners and guests. With its blend of top-tier wines, elegant design, and the electric atmosphere of live football, the club offers a multifaceted experience that is rare in the world of sports hospitality. For Vallepicciola, this new venture marks an exciting chapter in its ongoing journey to bring the essence of Tuscany to a broader audience. For ACF Fiorentina, it adds another layer of exclusivity and refinement to the match-day experience.

The opening of the Vallepicciola Wine Club is a testament to the power of collaboration and the endless possibilities that arise when tradition meets innovation. As both Vallepicciola and ACF Fiorentina look forward to a successful season, this new partnership promises to be as enduring and rewarding as the fine wines that will be poured within the club's elegant confines.