Maserati and Antinori Create Wine-Inspired Electric Dream Car

In a remarkable fusion of automotive luxury and vinicultural heritage, Maserati has unveiled a bespoke model of the GranCabrio Folgore in collaboration with the renowned winery Marchesi Antinori. This special edition vehicle commemorates the 50th anniversary of Tignanello, a wine that has significantly influenced Italian viticulture. The car, crafted under Maserati's Fuoriserie customization program, embodies the long-standing tradition and excellence of both brands. It is set to be auctioned at the Gala Arts for All during the Napa Valley Festival in California on July 14, 2024, with proceeds going to charity.

Celebrating its 110th anniversary, Maserati partnered with Marchesi Antinori, a family with over six centuries of winemaking history, to honor Tignanello—a pioneering wine in the Chianti Classico region. The car's design is a tribute to the Tignanello vineyard, capturing the essence of its terrain and the winery's identity. The unique "Terra di Tignanello" body color reflects the vineyard's soil and the oak barrels used for aging the wine. Copper details in the emblems and the Maserati logo further underscore the connection to Tignanello.

Inside, the GranCabrio Folgore continues to impress. The seats, upholstered in leather with a special fabric made from Vegea—a sustainable material derived from vineyards—echo the rows of vines at Tignanello. Dark briar wood with laser-engraved details evokes the inscriptions on oak barrels. The headrests feature a combination of the Maserati logo and the sun, a symbol found on the Tignanello label, symbolizing the blend of tradition and innovation that defines both brands.

Klaus Busse, Head of Design at Maserati, highlighted this collaboration as a testament to the brand's philosophy of creating unique, personalized experiences for its customers. Piero Antinori, a representative of the Antinori family, expressed satisfaction with the collaboration, noting that it celebrates not only the anniversary of Tignanello but also contributes to a significant charitable cause.

The GranCabrio Folgore, Maserati's first fully electric convertible, represents a pinnacle of innovation and luxury. Incorporating advanced technologies from Formula E, it offers a blend of performance, comfort, and style. This model not only reinforces Maserati's identity as a luxury and cutting-edge brand but also reflects Marchesi Antinori's commitment to quality and tradition in wine production.

Interested buyers can place absentee bids, with details available from the auction organizers. This partnership between Maserati and Marchesi Antinori exemplifies how tradition and innovation can converge to create exceptional products and support noble causes.

Celebrating 50 Years of Tignanello

The Tenuta Tignanello estate marks its 50th anniversary, celebrated for its classic ratings and innovative approach in Tuscan viticulture, particularly with Sangiovese blended with Cabernet Sauvignon. This groundbreaking approach transformed the perception of Italian wines globally.

Tignanello, produced at its namesake estate in the heart of Chianti Classico, is renowned for being the first wine of its kind to use non-traditional grape varieties and to age in small oak barrels, making it a symbol of innovation in Italian winemaking. This wine embodies the Antinori family motto, "Te Duce Proficio," which signifies prosperity under strong and visionary guidance.