Moët Hennessy and Formula 1 will debut a 12-seat dining experience on the Spa-Francorchamps circuit

Moët Hennessy and Formula 1 said Friday that they will launch a new hospitality program called The Out Lap, a moving fine-dining experience that will take guests directly onto Formula 1 circuits during Grand Prix weekends, beginning with the Belgian Grand Prix at Spa-Francorchamps.

The project is one of the first major consumer-facing initiatives to emerge from the 10-year partnership announced by Moët Hennessy and Formula 1 in 2025. The companies said the concept is designed to turn a familiar part of race-day ritual, the route from the garage to the starting grid, into a private dining event that combines food, wine, spirits and motorsport storytelling.

According to the announcement, The Out Lap will host 12 guests at a time inside what the companies describe as a traveling dining room that moves through the circuit on a route tailored to each race. The experience will stop at notable points around the track, where guests will hear stories from a former racing driver tied to the history of that venue. Each stop will also be matched with a dish created for the occasion and paired with wines or spirits from Moët Hennessy brands.

The first edition is scheduled for the Formula 1 Moët & Chandon Belgian Grand Prix 2026 at Spa-Francorchamps, one of the sport’s most recognized tracks and a circuit closely associated with corners such as Eau Rouge, Raidillon, Pouhon and La Source. Moët Hennessy said it selected the French chef Yannick Alléno to create the inaugural menu. Alléno, who serves as a chef ambassador for Moët & Chandon, was chosen to shape a meal meant to be served in motion and tied to the setting of the Belgian race weekend.

The companies said later editions are planned for this season’s Dutch Grand Prix, Italian Grand Prix and Spanish Grand Prix. Each stop is expected to have its own route, menu and narrative based on local circuit history rather than a fixed format carried from one race to another.

The announcement reflects how Formula 1 continues to broaden its business beyond ticket sales and traditional VIP suites, especially as luxury groups seek closer ties with global sports audiences. In recent years, race promoters and commercial partners have expanded premium hospitality offerings around paddock access, chef-led dining and branded entertainment. The Out Lap pushes that strategy further by making the circuit itself part of the dining room.

For Moët Hennessy, the initiative also gives its portfolio a new showcase at a time when luxury drinks groups are investing more heavily in experiential marketing. Rather than presenting Champagne, wine or spirits in a static lounge, the company is placing them inside an event built around scarcity, movement and access. The guest count of 12 underscores that positioning. So does the use of chefs with international profiles and former drivers as narrators.

The concept also fits Formula 1’s effort to present race weekends as broader lifestyle events. Under that approach, food and beverage have become more central to how sponsors activate their partnerships. Tracks are no longer marketed only as places to watch competition but as destinations where entertainment, travel and hospitality carry nearly as much weight as qualifying sessions or Sunday results.

Moët Hennessy said The Out Lap will draw on several of its houses, including Moët & Chandon, Hennessy, Belvedere Vodka, Glenmorangie, Whispering Angel, Volcan de mi Tierra and French Bloom. The company did not disclose pricing, booking details or whether access would be sold directly to consumers or reserved mainly for invited clients and partners.

The launch comes as Spa-Francorchamps remains one of Formula 1’s most symbolic venues for both fans and sponsors. Its long history and dramatic layout make it especially suited to a format built on memory and place. By choosing Spa for the debut, Moët Hennessy and Formula 1 are tying the new program to one of the championship’s most established settings rather than introducing it at a newer urban race.

Moët Hennessy is the wines and spirits division of LVMH. The group said The Out Lap was created through collaboration across several of its brands and is intended to express what it describes as craftsmanship and hospitality at a high level. Formula 1 framed the project as a new way to bring guests closer to parts of the sport that are usually restricted to drivers, teams and core insiders.

What remains to be seen is whether this kind of ultra-limited dining format becomes a one-off showcase or a model that expands across more races and other sports properties. For now, both companies are presenting it as a new category within Grand Prix hospitality: not just trackside dining, but dining on the track itself.