Italy Allocates 323.9 Million Euros for Wine Campaign

Italy will have 323.9 million euros available for the 2026-27 wine campaign under the European Union’s Ocm Vino program, with the largest share going to vineyard restructuring and conversion, according to a decree published by Italy’s Agriculture Ministry.

The package includes 98 million euros for promotion in non-EU markets, 144.1 million euros for restructuring and converting vineyards, 4.8 million euros for green harvesting, 57.6 million euros for investments and 19.2 million euros for distilling wine-making byproducts. The ministry published the measure in April, during Vinitaly in Verona, earlier than in past years, in an effort to give producers more time to plan projects and apply for funding.

Officials said the promotion measure is meant to support Italian wine exports at a time when access to foreign markets is seen as increasingly important both for strengthening established sales and opening new ones. The program is designed to give administrators more flexibility so they can tailor support to different markets and make it easier for smaller producers to participate.

The decree updates reference costs for key markets including the United States, Canada, Britain, Switzerland and China, and introduces new parameters for Japan. It also sets June 15, 2026, as the deadline for submitting national promotion projects.

Of the total 323.9 million euros, regional authorities will distribute 275.2 million euros. Sicily will receive the largest allocation at 53.4 million euros, including 34.1 million euros for vineyard restructuring and conversion, 10.8 million euros for investments and 7.8 million euros for promotion in third-country markets. Veneto follows with 37.2 million euros, including 15.6 million euros for vineyard restructuring and conversion, 13.4 million euros for promotion and 7.5 million euros for investments.

Puglia will receive 30 million euros, with 15.2 million euros for vineyard restructuring and conversion, 7.2 million euros for promotion and 6.9 million euros for investments. Tuscany is next with 27.7 million euros, including 15.1 million euros for vineyard work, 6.5 million euros for promotion and 5.6 million euros for investments.

Emilia-Romagna will get 26.2 million euros, with 14.5 million euros for vineyard restructuring and conversion, 6.2 million euros for promotion and 5.1 million euros for investments. Piedmont will receive 18.8 million euros, including 9.1 million euros for vineyard restructuring and conversion and 5.6 million euros for promotion.

Abruzzo has been allocated 12.4 million euros, Friuli Venezia Giulia 11.2 million euros and Lombardy 10 million euros. Sardinia is also among the top recipients with 8.8 million euros, followed by Campania at 7.86 million euros, Marche at 6.8 million euros and Lazio at 5.2 million euros.

Smaller allocations go to Calabria with 3.7 million euros, Trento with 3.6 million euros, Bolzano with 2.3 million euros, Molise with 1.85 million euros, Basilicata with 1.8 million euros, Liguria with 638,783 euros and Valle d’Aosta with 167,203 euros.

The ministry’s breakdown underscores how much of Italy’s wine policy remains tied to both export growth abroad and investment in the domestic vineyard base at a time when producers are facing shifting demand in Europe and beyond.