Wine Paris 2026 to Host 6,000 Exhibitors and 60,000 Visitors from 60 Countries

Wine Paris 2026 is set to take place from February 9 to 11 in Paris, bringing together more than 6,000 exhibitors from 60 countries and an expected 60,000 professional visitors representing 155 markets. The event has become a key international meeting point at the start of the year for the wine and beverage industry, drawing producers, buyers, and industry leaders from around the world.

Organized by Vinexposium, Wine Paris continues to expand its scope. This year, the event will feature not only its traditional wine focus but also dedicated spaces for spirits through Be Spirits and for non-alcoholic alternatives with Be No. According to Rodolphe Lameyse, CEO of Vinexposium, the event’s structure reflects ongoing changes in the beverage sector. “With Wine Paris, Be Spirits and now Be No, Vinexposium offers a clear and purposeful proposal based on three pillars that reflect the transformation underway in the sector: from alcoholic beverages to non-alcoholic alternatives. In a complex economic environment, our role is to provide clarity, channel collective energy and chart a course toward a sustainable future,” Lameyse said.

The 2026 edition will introduce new national and regional pavilions. Countries such as Croatia, the Czech Republic, Romania, Cyprus, Turkey, New Zealand, Bulgaria and Germany will have dedicated spaces for the first time. France and Italy remain the most represented countries at the fair, followed by Spain and Portugal. These additions are expected to broaden the range of products on display and foster new business opportunities.

Wine Paris has grown steadily since its inception. The event serves as a platform for innovation in winemaking, distribution and marketing. Exhibitors include established wineries as well as emerging producers looking to enter new markets. The fair also attracts importers, distributors, retailers and hospitality professionals seeking to discover trends and forge partnerships.

The presence of Be Spirits highlights the growing interest in craft spirits and premium liquors. Meanwhile, Be No responds to increasing demand for non-alcoholic options among consumers worldwide. Both segments are expected to draw significant attention from attendees looking for new products and ideas.

The organizers have announced that this year’s program will include tastings, masterclasses and panel discussions on topics such as sustainability, digital transformation and changing consumer preferences. These sessions aim to provide insights into market trends and offer practical solutions for industry challenges.

Wine Paris 2026 will be held at Paris Expo Porte de Versailles, one of Europe’s largest exhibition centers. The venue provides ample space for exhibitors and visitors to interact in a professional setting. Organizers expect strong participation from both established markets in Europe and emerging regions in Asia, Africa and the Americas.

As global demand for wine and beverages evolves, Wine Paris positions itself as a central hub for business development and knowledge exchange. The event’s international reach reflects broader shifts in consumption patterns and production methods across the industry.

Preparations are underway to ensure that health protocols are observed if necessary. Organizers are working closely with local authorities to guarantee a safe environment for all participants.

With its comprehensive approach covering wine, spirits and non-alcoholic drinks, Wine Paris 2026 aims to set the tone for the year ahead in the beverage sector. The event is expected to generate significant business activity while highlighting innovation and sustainability as key drivers of future growth.