California Wine Industry Marks 175 Years with Focus on Sustainability and Innovation

California’s wine industry is marking a significant milestone this September, as the state celebrates both California Wine Month and its 175th anniversary of statehood. The Wine Institute of California, a leading advocacy group for the state’s wineries, is using the occasion to highlight the industry’s achievements in sustainability, innovation, and economic impact.

Julie Berge, who recently became vice president of the Wine Institute, spoke on AgNet News Hour about the current state and future of California wine. Berge emphasized that California produces 81 percent of all U.S. wine, making it the fourth-largest wine producer globally after France, Italy, and Spain. The state is home to 6,200 wineries spread across 49 counties, supporting a diverse range of wine styles and experiences.

Berge pointed out that sustainability is now central to California’s wine production. According to her, 90 percent of California wine comes from certified sustainable wineries, and about 65 percent of vineyard acreage is also certified sustainable. These practices are increasingly important to consumers who want to know how their wine is made and what impact it has on the environment. Berge described this commitment as a point of pride for the industry.

Reaching younger consumers remains a challenge for winemakers. Berge noted that many young people see wine as intimidating or inaccessible. To address this, wineries are experimenting with new packaging formats such as cans, boxes, and lighter bottles. Social media has also become an important tool for sharing stories about family-owned wineries—95 percent of which are family-run—and encouraging exploration through tastings and events.

The Wine Institute’s website, discovercaliforniawines.com, offers resources for those interested in learning more about California wines or planning visits to local wineries. The site features maps, event listings, and educational materials designed to make wine more approachable for all consumers.

Throughout September, wineries across California are hosting special events in honor of Wine Month and the state’s birthday. Activities include harvest tours, grape stomps, food and wine festivals, and behind-the-scenes experiences that showcase both tradition and innovation in winemaking.

Robert P. Koch, president and CEO of the Wine Institute, said that California Wine Month is an opportunity to celebrate the people and traditions behind the state’s wines. He highlighted the industry’s economic significance: California wine supports more than 1.1 million jobs nationwide and contributes $170 billion to the U.S. economy.

Karen Ross, secretary of the California Department of Food and Agriculture, underscored how deeply wine is woven into the state’s culture. She noted that many winemakers are multigenerational farmers who care about their land and communities. Ross said that whether visitors are walking through vineyards during harvest or enjoying a bottle at home, they are connecting with a key part of California’s heritage.

Tourism officials also see California Wine Month as a chance to attract visitors from around the world. Caroline Beteta, president and CEO of Visit California, described wine country as offering a blend of world-class wines, scenic landscapes, and hospitality that draws travelers year-round.

The history of California wine includes several landmark moments: from the Gold Rush era planting boom after statehood in 1850; through Prohibition’s repeal in 1933; to global recognition following the Judgment of Paris tasting in 1976 when California wines outperformed French competitors. More recent milestones include the introduction of sustainable growing codes in 2002 and legal changes in 2005 that expanded direct shipping access for consumers nationwide.

As part of this year’s celebrations, an e-book featuring classic California dishes paired with local wines has been released to inspire home cooks and visitors alike.

Industry leaders say they are optimistic about the future despite challenges such as changing consumer preferences and international competition. They point to ongoing efforts in sustainability and innovation as key factors that will help maintain California’s leadership in global winemaking.

For those interested in participating in events or learning more about California wines during September or beyond, information can be found at discovercaliforniawines.com.