US Wine Industry Drives $323 Billion Economic Impact and Supports 1.75 Million Jobs

The United States is often recognized as the world’s leading importer of wine, especially from Italy, France, and Spain. These three countries are considered the main global powers in wine exports, and their economic ties to the U.S. market are significant. However, the domestic wine industry in the United States also plays a major role in the national economy, generating substantial value across multiple sectors.

According to a recent study commissioned by WineAmerica, the national association representing 400 members of the U.S. wine sector, the total economic impact of wine production, distribution, sales, and consumption in 2025 is projected to reach $323.55 billion. This figure includes not only direct sales but also the broader effects on related industries such as banking, advertising, transportation, and packaging.

Wine is described by industry experts as a “value-added beverage,” meaning its production and sale stimulate business activity far beyond vineyards and wineries. The industry supports a wide range of jobs. Direct employment in U.S. wine production stands at 927,033 people. An additional 383,476 jobs are created in supplier and auxiliary industries that support winemaking operations. In total, the sector is responsible for sustaining approximately 1.75 million jobs nationwide.

The United States has 10,761 wine producers spread across all 50 states and the District of Columbia. These producers manage a combined total of 763,080 acres of vineyards. The average annual salary and benefits for workers in this industry is about $58,400. When considering direct, indirect, and induced economic activity generated by the wine sector, the total payroll reaches $102.14 billion.

Tourism is another area where American wine regions have a strong impact. Wine tourism is expected to attract around 74 million visits in 2025, with visitors spending an estimated $14.13 billion during their trips to vineyards and wineries across the country.

The wine industry also contributes significantly to public finances at local, state, and federal levels. In 2025, it is estimated that businesses in this sector will pay nearly $21 billion in state and local taxes and $25 billion in federal business taxes. This brings the total tax contribution from business activities alone to more than $46 billion annually. Additionally, federal excise taxes on wine consumption are expected to generate about $1.13 billion, while state excise and sales taxes will add another $6.07 billion.

While wine is produced throughout the United States, certain states have a much larger economic footprint than others. California leads by a wide margin due to its famous regions like Napa Valley and Sonoma County. The state’s wine industry generates $84.5 billion annually—more than a quarter of the national total. Texas follows with an economic impact of $24.39 billion from its wine sector, while Florida’s industry contributes about $20 billion.

These figures highlight not only America’s role as a key market for imported wines but also its position as a major producer with a complex supply chain that supports millions of jobs and generates significant tax revenue for governments at every level. The data underscores how deeply integrated wine has become within both American culture and its economy.