Champagne Exports From Épernay Drop as Rivals Gain Market Share

Champagne producers in Épernay are facing a slowdown in shipments as competition from other sparkling wines intensifies. According to recent data, the volume of champagne exported from the region has declined, with industry leaders attributing this trend to the growing popularity of alternative sparkling wines, both within France and internationally. Producers in Épernay, a town long considered the heart of the Champagne region, have reported that while demand remains steady in traditional markets, new competitors are gaining ground, particularly in price-sensitive segments.

The shift comes as consumers increasingly turn to Italian Prosecco, Spanish Cava, and even domestic French crémants, which often retail at lower prices than champagne. Market analysts note that these alternatives have expanded their presence on supermarket shelves and wine lists, appealing to younger drinkers and those seeking value. In 2025, exports of champagne fell by an estimated 3%, while sales of other sparkling wines rose by nearly 7% across Europe.

Producers in Épernay are responding by emphasizing the unique qualities of champagne, including its protected designation of origin and strict production standards. However, some houses have begun to adjust their marketing strategies and product offerings to appeal to changing consumer preferences. Several have introduced smaller bottle formats and limited-edition cuvées aimed at attracting new customers.

The slowdown in shipments is also linked to broader economic factors. Inflation and higher production costs have led to price increases for champagne, making it less accessible for some consumers. At the same time, global supply chain disruptions have affected export logistics, causing delays and increased shipping expenses.

Local officials and industry groups are monitoring the situation closely. The Comité Champagne, which represents growers and producers, has called for renewed efforts to promote the region’s wines abroad. They point out that while competition is increasing, champagne remains a symbol of celebration and quality worldwide.

In Épernay itself, tourism related to champagne remains strong. Visitors continue to tour cellars and vineyards, supporting local businesses even as export numbers fluctuate. Many producers hope that ongoing investments in sustainable viticulture and wine tourism will help maintain the region’s reputation and economic vitality.

The current environment underscores the challenges facing traditional wine regions as global tastes evolve and new competitors emerge. For Épernay’s champagne houses, adapting to these changes will be key to sustaining their position in an increasingly crowded market.