Italian Wine Exports Show Stability Amid Global Challenges in First Half of 2025

Italian wine exports in the first half of 2025 have shown resilience despite several challenges, including climate issues, changing consumer habits, and economic uncertainties linked to geopolitical tensions and new trade tariffs. According to data analyzed by WineNews from Istat, the total value of Italian wine exports reached 3.8 billion euros, a slight decrease of 0.47% compared to the same period in 2024, which was a record year for the sector. Export volumes dropped by 3.1%, but still surpassed one million liters.

The United States remains the leading market for Italian wine, even after the introduction of a 15% tariff on imports. Canada has also shown strong growth as an export destination. These results suggest that Italian wine continues to attract international buyers, maintaining its position in global markets for now.

Sparkling wines have played a significant role in these figures. Despite a minor decline of 0.4% in value, sparkling wine exports were worth one billion euros. In terms of volume, there was a slight increase to 254.1 million liters, up by 0.1%. This performance highlights the ongoing popularity of Italian sparkling wines abroad.

The Veneto region has once again confirmed its leadership in Italian wine exports. Known for Prosecco as well as Valpolicella, Soave, and Pinot Grigio delle Venezie, Veneto reached 1.4 billion euros in export value during the first half of 2025. This represents a growth of 1.5% over the same period last year and accounts for 37.1% of all Italian wine exports.

Tuscany holds the second position with 588 million euros in exports, remaining stable with only a 1% decrease compared to the first half of 2024. Tuscany is home to renowned wines such as Chianti Classico, Bolgheri, Brunello di Montalcino, and Vernaccia di San Gimignano, contributing to its strong presence in international markets and making up 15.2% of national exports.

Piedmont ranks third with 553 million euros in export value, down by 2.2% from last year’s figures for the same period. The region is famous for Barolo, Barbaresco, Barbera d’Asti, Alta Langa, Gavi, and Asti wines. Piedmont’s share represents 14.3% of Italy’s total wine exports.

Together, Veneto, Tuscany, and Piedmont account for two-thirds (66.6%) of all Italian wine exports in the first six months of 2025.

Beyond these top three regions, Trentino Alto Adige/Südtirol reported exports worth 302 million euros, a decrease of 2.8%. Emilia Romagna followed with 193 million euros but experienced a significant drop of 16.6%. In contrast, Lombardy saw notable growth with exports reaching 164 million euros, up by 9.1%. Abruzzo continued its positive trend with an increase of 1.8%, totaling 121 million euros in exports.

Friuli Venezia Giulia also showed strong growth at 118 million euros, up by 15.2%, driven by its white wines from areas like Collio. Puglia recorded a rise of 5.7%, reaching 114 million euros thanks to wines such as Primitivo.

Sicily completed the top ten regions with positive results: its diverse wine territories contributed to an export value of 83 million euros in the first half of this year, marking an increase of 4.8%.

These figures reflect both the challenges and strengths within Italy’s wine sector as it navigates global market shifts and economic pressures while maintaining its reputation for quality and diversity on the world stage.