Wine Industry Leaders Urge Balanced Approach to Alcohol Policy Ahead of UN Meeting

Several prominent figures from the global wine community have issued an open letter to world leaders, urging them not to reduce wine to a simple health risk. The letter, sent by the International Academy of Wine (AIV), is addressed to heads of state and government officials who are scheduled to meet at the United Nations in New York on September 25. The AIV’s message comes as international discussions increasingly focus on public health concerns related to alcohol consumption.

In their letter, the AIV emphasizes that wine should not be viewed solely as a molecule of alcohol or a potential health hazard. The signatories highlight wine’s deep cultural, social, and human significance, pointing out that it represents over eight thousand years of human history. They describe wine as a symbol of conviviality, joy, and sharing, as well as a connection to the land and rural landscapes. The letter notes that wine serves as a universal language linking people across continents—from Georgia and ancient Greece to Oregon, Tuscany, France, and New Zealand.

The AIV acknowledges the importance of moderation and the need to address the dangers of excessive consumption. The organization states that it recognizes the risks associated with addiction and is committed to prevention and education. According to the letter, responsible consumption is best achieved through education, which teaches consumers how to taste, compare, and appreciate wine in moderation. The AIV argues that this approach helps individuals become ambassadors for moderate drinking.

The timing of this appeal is significant. It comes amid a global decline in wine consumption and as many governments consider stricter regulations on alcohol. Public health policies in several countries have become more restrictive in recent years, often framing alcohol primarily as a risk factor for various diseases. The AIV’s intervention marks its first public stance since its founding in 1971. The group brings together winemakers, journalists, consultants, and other professionals from about twenty different countries.

The letter calls on world leaders to adopt a balanced approach when making decisions about alcohol policy. The AIV urges policymakers to fight excesses but also recognize the value of moderation. They ask leaders to protect public health while respecting cultural traditions and maintaining humanity’s connection to the land.

The debate over how best to regulate alcohol—and wine in particular—remains contentious. Advocates for stricter controls point to rising rates of alcohol-related illnesses and deaths worldwide. Meanwhile, many in the wine industry argue that moderate consumption can be part of a healthy lifestyle and that wine plays an important role in cultural heritage.

As world leaders prepare for their meeting at the United Nations, the AIV’s letter adds another voice to the ongoing discussion about how societies should view and regulate wine. The organization hopes its appeal will encourage decision-makers to consider not only the risks but also the broader cultural context surrounding wine.