French Vineyard Prices Fall Again

The value of French vineyards fell again in 2025, even as the market for buying and selling vineyard land remained active, according to the latest report from Safer, the French land agency that tracks agricultural transactions. The average price of a hectare of vineyard with a protected designation in France dropped 2.9% from 2024 to 171,400 euros, after a 1.1% decline the year before. Without Champagne, where prices remain far above the national average, the figure would have been 87,400 euros a hectare, down 6.8% from 2024.

The report shows a wine sector under pressure across much of France, with crisis distillation requests recently closing after an extension and with many regions facing deep structural problems. Vineyard transactions, however, rose in value to 1.65 billion euros, up 16.3%, even as the overall market for vineyard land weakened. In all, 19,000 hectares changed hands in 2025, up 0.5% from the previous year, equal to 2.52% of France’s vineyard area.

The sharpest decline came in Bordeaux-Aquitaine, where the average value of vineyard land fell 23.8% after a drop of 18.4% in 2024, to 77,100 euros a hectare. Some of the region’s most prestigious appellations saw even steeper losses. In Pauillac, prices fell 32% to about 1.7 million euros a hectare. In Margaux, they dropped 43% to 800,000 euros a hectare. The region continues to struggle with vine removals and falling land values.

Champagne moved in the opposite direction, though only slightly. The average vineyard price there rose 0.9% to 1.13 million euros a hectare. The Côte des Blancs reached nearly 1.7 million euros a hectare, up 3%, while the Aube held steady at 947,000 euros a hectare. Even so, Champagne’s export performance was not strong in 2025.

Burgundy remained one of the strongest markets in France. In the broader Burgundy-Beaujolais-Savoie-Jura area, average vineyard prices rose 3.9% to 307,500 euros a hectare. The Côte-d’Or stood out at about 1 million euros a hectare, up 5%. White wine vineyards in the Côte de Beaune and Côte de Nuits each gained about 3%, while red wine vineyards in the Côte de Beaune rose 20%, and Premier Cru red wines increased 11%.

Elsewhere in France, prices were mixed or lower. Alsace fell 5.4% to 110,700 euros a hectare. The Rhône Valley and Provence were nearly flat at minus 1%, or 58,100 euros a hectare. Languedoc-Roussillon slipped slightly to 14,300 euros a hectare. The Sud-Ouest saw the steepest regional decline outside Bordeaux, down 28.1% to 10,300 euros a hectare. The Loire Valley was one of the few areas to post gains, rising 3% to 52,600 euros a hectare.

The Burgundy-Beaujolais-Savoie-Jura area also led France in transaction value in 2025, with sales totaling 579 million euros, up 73.7%, across 1,220 transactions covering 1,310 hectares. Champagne recorded 1,020 transactions on just 210 hectares for a total of 207 million euros, up 1.2%.

Thierry Bussy, president of Fédération Nationale des Safer, said the vineyard market was effectively stalled and warned that nearly 30,000 hectares had already been uprooted in France and that as much land again could soon follow. He said the crisis was not temporary but reflected a broad restructuring of the sector under pressure from global markets and changing consumption patterns.