Brazil Increases Wine Imports in 2025 as Packaged Wines Drive Market Growth

Brazil increased its total wine imports in 2025, both in value and volume, according to data from Brazilian customs analyzed by the Interprofesional del Vino de España (OIVE). The country imported wines worth €511.2 million, a 1.7% increase compared to the previous year. The total volume reached 165.1 million liters, up 3.5%. Despite this growth, the average price per liter fell by 1.8%, settling at €3.10.

Packaged wines, which include sparkling, bottled, and Bag-in-Box (BiB) formats, accounted for nearly all of Brazil’s wine imports. This segment mirrored the overall market trend, with imports reaching €511.1 million and 165.1 million liters. The average price for packaged wines dropped by 1.8% to €3.10 per liter.

Within packaged wines, bottled wine under two liters was the largest subcategory, valued at €468.8 million, up 1.9%, with a volume of 156.47 million liters, an increase of 3.7%. Sparkling wine saw a slight decline in value by 1.1% to €39.89 million but experienced a small rise in volume to 7.18 million liters, up 0.5%. The Bag-in-Box category grew in value by 4.2% to €2.46 million, although its volume decreased slightly by 0.4% to 1.41 million liters; the average price for BiB rose by 4.6% to €1.74 per liter.

Bulk wine imports remained marginal in Brazil’s market in 2025. The value of bulk wine imports dropped by 6.7% to €48,941, while the volume fell sharply by 41.1% to just 16,764 liters. However, the average price for bulk wine increased significantly by 58.5%, reaching €2.92 per liter.

Chile continued as Brazil’s leading wine supplier in both value and volume in 2025. Chilean wine imports were valued at €197.1 million, a slight increase of 0.4% over the previous year, with a total volume of 78.1 million liters, up 6.7%. Argentina followed as the second-largest supplier by value at €90.8 million, though this represented a decrease of 3%. In terms of volume, Argentina supplied 27.6 million liters, an increase of 1.1%. Portugal ranked third in both value (€76.1 million) and volume (27.7 million liters), with minor changes compared to the previous year.

Spain strengthened its position in Brazil’s wine import market in 2025, ranking sixth by value and fifth by volume among all suppliers to Brazil. Spanish wine exports to Brazil reached €29.2 million in value—a notable increase of 13.7%—and totaled 9.8 million liters in volume, up by 4%. Spain’s growth rate was the highest among the top six suppliers in terms of value.

Other significant suppliers included France (€57.7 million; up 12.2%), Italy (€44.8 million; up 8.3%), Uruguay, the United States, and South Africa.

The historical trend from 2020 to 2025 shows steady growth for packaged wines imported into Brazil despite some fluctuations during that period. In value terms, imports rose from €381.3 million in 2020 to €511.1 million in 2025; volumes increased from 152.5 million liters to 165.1 million liters over the same period.

The data indicates that Brazilian consumers are increasingly favoring packaged wines from established international suppliers while bulk wine remains a negligible part of total imports due to low demand and higher prices per liter in this segment during the past year.

The main factors driving these trends include stable economic conditions in Brazil during most of the year and strong trade relationships with neighboring countries such as Chile and Argentina that facilitate competitive pricing and reliable supply chains for imported wines.

The Brazilian market’s preference for packaged wines is expected to continue shaping import patterns as local demand grows and international suppliers compete for greater market share through pricing strategies and product diversification tailored to Brazilian consumers’ tastes and purchasing power.