Amphora Wine Day Draws Record 1,850 Attendees as Ancient Winemaking Gains Global Momentum

The eighth edition of Amphora Wine Day took place at Herdade do Rocim in the Alentejo region of Portugal, drawing attention from wine professionals and enthusiasts around the world. Despite concerns about challenging weather conditions leading up to the event, organizers reported that this year’s gathering surpassed previous editions in both attendance and international reach. The event brought together nearly 1,850 visitors, including producers, journalists, and experts from six different countries, all focused on the ancient tradition of amphora, or “talha,” winemaking.

Amphora Wine Day has become a key date for those interested in wines made using clay vessels, a method with roots stretching back over two thousand years. The Alentejo region is recognized as one of the few places in Europe where this technique remains alive and central to local wine culture. Pedro Ribeiro, CEO and winemaker at Herdade do Rocim, highlighted the growing interest from international producers who are now looking to bring the concept of amphora winemaking beyond Portugal’s borders. He emphasized that what began as a regional celebration has evolved into a global movement.

A central feature of this year’s event was the Amphora Wine Talks panel discussion. Moderated by wine expert Nuno Oliveira Garcia, the session focused on strategies for promoting amphora wines internationally. Panelists included Jenia Nikolaichuk, an international wine specialist, who stressed the importance of storytelling in sharing the unique qualities of these wines. João Soares, a Portuguese producer, spoke about the authenticity and tradition that set amphora wines apart on the world stage.

Throughout the day, attendees participated in tastings featuring wines from approximately 50 producers. The event also included regional cuisine and live music, creating an atmosphere that celebrated both heritage and innovation. Organizers noted that the combination of traditional winemaking methods with modern communication strategies is helping to raise the profile of Alentejo’s amphora wines worldwide.

The success of Amphora Wine Day 2025 reflects a broader trend in the wine industry toward rediscovering and valuing ancient techniques. Producers from countries such as Italy, Georgia, Spain, France, and Greece joined their Portuguese counterparts to share experiences and discuss future collaborations. Many participants expressed optimism about the potential for amphora wines to reach new markets and audiences.

As interest in natural and artisanal wines continues to grow globally, events like Amphora Wine Day are positioning Alentejo as a reference point for this unique style of winemaking. Organizers plan to continue expanding the event’s international scope in future editions, aiming to further connect producers and consumers who appreciate the history and craftsmanship behind amphora wines.