Global beverage brands see rising value as premiumization and no-alcohol trends reshape market

The world’s leading beer, spirits, and champagne and wine brands have all seen growth in brand value in 2025, according to a new report from Brand Finance, an independent brand valuation consultancy. The report credits this increase to ongoing premiumization in the beverage sector and the rising popularity of no- and low-alcohol (NoLo) alternatives.

Corona Extra remains the world’s most valuable beer brand, with a brand value of $13.4 billion. Heineken and Budweiser continue to hold second and third place, respectively, maintaining their positions from last year. For the first time, Michelob from the United States and Tsingtao from China have entered the top 10 most valuable beer brands. Guinness has also rejoined the top 10 for the first time since 2018.

Tsingtao stands out as the world’s strongest beer brand, achieving a Brand Strength Index (BSI) score of 95.6 out of 100 and earning an AAA+ rating. The report also highlights that non-alcoholic beer drinkers most strongly associate Beck’s, Peroni, and BrewDog with high-quality NoLo lagers and ales. Guinness leads as the top brand in the NoLo beer category.

Brand Finance’s research shows that non-alcoholic beer drinkers are more engaged in sports and physical activities than the general population. According to Henry Farr, Valuation Director at Brand Finance, these consumers are 68% more likely to be interested in sports and more than twice as likely to be interested in running compared to others. Farr notes that this trend reflects a growing focus on health and moderation among consumers who still want to enjoy social drinking experiences. Brands like Guinness, which appeal to both alcoholic and non-alcoholic drinkers, are well-positioned to benefit as consumer preferences shift.

In the spirits category, Chinese baijiu brand Moutai remains the world’s most valuable spirits brand in 2025, with a brand value of $58.4 billion. Moutai is also ranked as the second-strongest spirits brand globally with a BSI score of 92.4 out of 100. Brand Finance’s research in China shows that Moutai scores highly for reliability, reputation, and likeability.

Mexican tequila brand Don Julio ranks 15th by brand value but is recognized as the strongest spirits brand this year with a BSI score of 94.2 out of 100. The report notes that eight of the top 50 global spirits brands now hold an AAA+ brand strength rating, which is Brand Finance’s highest distinction.

Moët & Chandon continues as the world’s most valuable champagne and wine brand—a title it has held since Brand Finance began its Champagne & Wine ranking in 2020—with a brand value of $2.1 billion. The report attributes Moët & Chandon’s strong position to long-term partnerships such as its role as official champagne of the Golden Globes for 34 years and its global ambassadorship with tennis star Roger Federer since 2012.

Barefoot holds second place among champagne and wine brands worldwide with a brand value of $1.2 billion. The report finds that Barefoot performs especially well among U.S. consumers, achieving perfect scores for consideration, preference, and understanding.

Each year, Brand Finance evaluates around 6,000 major brands across various sectors and countries, publishing over 100 reports including rankings for alcoholic drinks brands. The company defines brand value as the net economic benefit a brand owner would gain by licensing their brand on the open market. Brand strength measures how well a brand performs on intangible factors compared to competitors.

The full rankings, additional insights, charts, methodology details, and definitions are available in the Brand Finance Alcoholic Drinks 2025 report.