Non-Alcoholic Beers Drive Nearly 30% of Mahou San Miguel’s Global Sales Amid U.S. Expansion

Mahou San Miguel, a leading Spanish brewing company, is expanding its presence in the United States with the launch of its first non-alcoholic beer in the market. The new product, Founders Nonetheless, marks a significant step for the company as it brings its expertise in non-alcoholic beers to American consumers. The launch comes at a time when non-alcoholic options are gaining popularity in the U.S., especially during Dry January, a month when many people choose to abstain from alcohol.

Founders Nonetheless is a non-alcoholic lager inspired by traditional brewing methods. It is produced using the same process and quality standards that Founders has maintained for three decades. Mahou San Miguel has been present in the U.S. for over ten years and currently operates three production facilities in the country. The company’s decision to introduce this new product aligns with its strategy to diversify and strengthen its position in one of its key international markets.

Elton Andres Knight, CEO of Mahou USA, said that high-quality non-alcoholic beverages are one of the most important trends in the American beverage sector. He explained that with Founders Nonetheless, the brand is evolving to reach new consumers while maintaining its commitment to craftsmanship, flavor, and quality. Knight emphasized that Mahou San Miguel aims to be part of more consumption occasions and offer an exceptional alternative for any situation.

The launch of Founders Nonetheless coincides with Dry January, a period when demand for non-alcoholic drinks typically increases across the United States. The new beer will be available through retail channels, targeting consumers looking for flavorful options without alcohol.

Mahou San Miguel’s move follows its full acquisition of Founders Brewing in 2025. The integration of Founders’ operations under Mahou USA has allowed the company to accelerate growth and strengthen its position not only in craft beer but also beyond traditional beer categories. This expansion has made Mahou San Miguel the Spanish brewer with the most significant development in the U.S. market.

Non-alcoholic beers now account for nearly 30% of Mahou San Miguel’s total sales volume globally. By introducing Founders Nonetheless to American consumers, the company is exporting its leadership in this segment and responding to changing consumer preferences. The growing interest in non-alcoholic beverages reflects broader shifts in drinking habits, with more people seeking alternatives that fit different lifestyles and occasions.

Mahou San Miguel’s investment in innovation and internationalization continues to shape its strategy as it adapts to new market trends. The company’s focus on quality and variety aims to attract both existing fans and new customers who are looking for diverse beverage options. With Founders Nonetheless, Mahou San Miguel is positioning itself at the forefront of a rapidly evolving segment within the U.S. beverage industry.