Denmark’s Wine Imports Fall in Value as Volumes Rise

Denmark’s wine imports fell in value in 2025 even as volumes rose, a sign that the market continued to buy more wine at lower prices, according to Danish customs data analyzed by Spain’s Interprofessional Wine Organization, known as OIVE.

Total wine imports reached 696.4 million euros, down 1.6% from 2024, while volume climbed 4.1% to 182.7 million liters. The average import price dropped 5.5% to 3.81 euros per liter, underscoring what industry analysts described as a broader erosion in pricing across the Danish market.

The decline in value was not limited to one category. Imports of packaged wine, including sparkling wine, bottled wine and bag-in-box, slipped 1.6% in value to 621.1 million euros, while volume rose 2.3% to 107.5 million liters. That pushed the average price for packaged wine down 3.8% to 5.78 euros per liter.

Bulk wine showed an even sharper shift toward lower prices. Danish imports of bulk wine fell 1.3% in value to 75.4 million euros, but volume increased 6.8% to 75.2 million liters. The average price dropped 7.6% to 1 euro per liter.

France remained Denmark’s largest supplier by value in 2025, with exports worth 250.7 million euros, up 4% from the previous year. Italy ranked second at 150 million euros, essentially flat from 2024 with a decline of just 0.1%. Spain was third by value overall, with 64.1 million euros, down 18.1%.

In volume terms, Italy led the market with 44 million liters, up 9%, followed by France with 31.9 million liters, up 14.8%. Australia was third by volume at 23.8 million liters, after a gain of 21.5%.

Spain’s position weakened across categories. In packaged wine, it ranked third by value with 60.4 million euros, down 16.6%, and third by volume with 17.8 million liters, down 7.7%. In bulk wine, Spain exported 3.74 million euros worth and 3.65 million liters, placing sixth in both measures.

Other major suppliers by value included Germany, the United States, Australia, Chile, Portugal and South Africa.

The figures point to a Danish market that is still consuming more wine overall but doing so under tighter price pressure, with importers increasingly favoring lower-cost supply and larger volumes over higher-priced shipments.