Chile Overtakes Spain as Mexico’s Top Wine Supplier by Volume in 2025

Mexico’s wine import market in 2025 showed a notable divergence between value and volume, according to data from Mexican customs analyzed by the Interprofesional del Vino de España (OIVE). The total value of wine imports fell by 4.9% compared to the previous year, reaching 299.3 million euros. However, the total volume of imported wine increased slightly by 0.6%, totaling 82 million liters. This shift was largely due to a decrease in the average price per liter, which dropped by 5.4% to 3.65 euros.

The market is divided into two main categories: packaged wine (including sparkling, still wines in bottles under two liters, and Bag-in-Box formats) and bulk wine. Packaged wine remains the dominant segment by value, but it experienced declines in both value and volume in 2025. Imports of packaged wine fell by 5.4% in value to 295.6 million euros and by 4.5% in volume to 73.3 million liters. The average price for packaged wine decreased by 1% to 4.03 euros per liter.

Bulk wine imports, on the other hand, saw significant growth. The value of bulk wine imports rose by 77.2% to 3.8 million euros, while the volume surged by 83.2% to reach 8.7 million liters. Despite this increase in quantity, the average price for bulk wine dropped by 3.3% to just 0.43 euros per liter.

Spain maintained its position as Mexico’s leading supplier of wine by value in 2025, with exports totaling 90.3 million euros—a decrease of 1.7% from the previous year. In terms of volume, however, Spain lost its top spot to Chile, which increased its exports to Mexico by 25.2%, reaching a total of 29.4 million liters. Spain’s export volume fell by 9.6% to 22.2 million liters.

Chile’s strategy focused on offering lower-priced wines, with an average price per liter of just 1.64 euros—a drop of 23.2%. This allowed Chile to become the largest supplier by volume while ranking fourth in value at 48.3 million euros, down by 3.8%. Italy held second place in value with exports worth 61.8 million euros (up by 9.7%) and third place in volume with 16.9 million liters (up by 12.4%). France ranked third in value at 49.1 million euros (up by 4.7%) and fifth in volume at 3.2 million liters (up by 1.2%).

Other countries also saw changes in their positions as suppliers to Mexico’s wine market in 2025. Portugal recorded strong growth, increasing its export value by 48.1% and its export volume by 56.4%, making it the seventh-largest supplier in both categories. New Zealand also performed well, with increases of about 38% in both value and volume.

Argentina faced a challenging year, with its export value dropping by 17.8% and its export volume falling by 12.5%. The United States exported wine worth 23.6 million euros (down by about 1%) and shipped a total of about 3.1 million liters (down by about 1.9%). Germany and Australia remained smaller players but showed mixed results; Germany’s exports declined while Australia saw some growth.

A closer look at subcategories reveals that sparkling wines accounted for imports worth about 64.4 million euros (down by 4.7%), with a total imported volume of nearly 11.9 million liters (down by about 2%). Still wines packaged in bottles under two liters made up the largest share within packaged wines at nearly 228.7 million euros (down by about 5.5%) and almost 59.9 million liters (down by about 4.7%). Bag-in-Box wines saw sharper declines: their import value dropped by over one-fifth to just over 2.4 million euros, while their imported volume fell to about 1.6 million liters.

The most significant trend for Mexico’s wine import market in 2025 was the sharp increase in bulk wine imports—both in value and especially in volume—despite an overall decline in average prices across all categories except for some emerging suppliers like Portugal and New Zealand.

The data suggest that Mexican importers are responding to changing consumer preferences or cost pressures through increased purchases of lower-priced bulk wines for bottling or blending domestically, while premium segments remain competitive among European suppliers led by Spain, Italy, and France.

Overall, Spain continues as Mexico’s top supplier of wine by value but now trails Chile in terms of sheer volume shipped into the country—a shift driven largely by Chile’s aggressive pricing strategy and strong growth in bulk shipments during the year under review.