Global Wine Exports Fall 4.6% in Value and 3% in Volume in First Nine Months of 2025

The global wine trade faced a challenging period in the first nine months of 2025, according to customs data from several countries analyzed by Spain’s Interprofessional Wine Organization (OIVE). Both value and volume of international wine commerce declined, with a drop of 4.6% in value and 3% in volume compared to the same period in 2024. Total exports reached 7.009 billion liters and €24.753 billion, with an average price of €3.53 per liter. This represents a decrease of 218.6 million liters and €1.186 billion from the previous year, while the average price per liter fell by six euro cents.

All major wine categories experienced negative trends in both value and volume, except for grape must (tariff code 220430), which saw a slight increase in value. Bottled wine, which remains the most traded category worldwide, led the decline with sales dropping to €16.472 billion (down 5.7%) and 3.548 billion liters (down 4.2%). This means bottled wine lost €991.9 million in value and 156.7 million liters in volume compared to the first nine months of 2024.

Sparkling wines also saw declines, with value falling by 2.9% to €5.823 billion and volume down by 0.4% to 757 million liters, representing a loss of €174.8 million and 2.7 million liters year-on-year. Bulk wines registered a decrease of €16.8 million in value and 37.4 million liters in volume, totaling €1.855 billion (down 0.9%) and 2.381 billion liters (down 1.5%). Bag-in-box wines followed the same trend, with a drop of 1.7% in value to €504.3 million and a decrease of 4.2% in volume to 260.8 million liters.

By market, the United States maintained its position as the world’s largest wine market by value during this period, importing €4.414 billion worth of wine despite a decline of 4.4%. In terms of volume, Germany remained the top importer with 973.5 million liters, down by 1.9%. Germany ranked third in value after the U.S. and the United Kingdom, while the U.S. was second in volume with imports rising slightly by 0.5% to reach 918.8 million liters.

The United Kingdom continued as the second-largest market by value and third by volume but experienced significant declines: imports dropped by 4.5% in value to €3.046 billion and by 4.6% in volume to 855.7 million liters, which is €142.5 million and 40.9 million liters less than during the same period last year.

Among major markets, Belgium and Sweden showed positive performance, while China and the Netherlands recorded notable decreases in both value and volume of wine imports.

The overall negative results for global wine trade during these nine months reflect ongoing challenges for producers and exporters worldwide, including shifting consumer preferences, economic uncertainty, and increased competition among exporting countries. The data highlight that even established markets are not immune to these pressures, as both traditional leaders like the U.S., Germany, and the U.K., as well as emerging markets such as China, faced declines during this period.

Industry analysts point out that these figures may prompt producers to adjust their strategies for pricing, marketing, and distribution as they look ahead to future trading periods marked by continued volatility in global demand for wine products.