Canadian Wine Imports From U.S. Plunge After Tariffs and Boycotts Reshape Market

Canadian customs data analyzed by the Spanish Wine Interprofessional Organization (OIVE) show that from January to September 2025, Canada reduced its total wine imports in value by 8.3% but increased them in volume by 1.3%. The country imported wine worth €1.2625 billion and a total of 275.2 million liters during this period. This shift resulted in a 9.5% drop in the average price per liter, which now stands at €4.59.

Breaking down the data by product type, imports of bottled wines—including sparkling, still, and bag-in-box—fell both in value (down 9.4%) and volume (down 3.5%), reaching €1.2071 billion and 192.6 million liters. The average price for bottled wine dropped by 6.1% to €6.27 per liter.

In contrast, bulk wine imports saw significant growth. From January to September 2025, Canada increased its bulk wine imports by 23.3% in value and 14.6% in volume, totaling €55.3 million and 82.5 million liters. The average price for bulk wine rose by 7.6%, reaching €0.67 per liter.

A major factor behind these changes was the sharp decline in Canadian imports of U.S. wine, which fell by 74.5% in value and 54.4% in volume over the first nine months of the year. The United States dropped to sixth place among Canada’s wine suppliers, both in value and volume terms. This decline followed a trade dispute that began in March 2025, when the U.S. imposed a 25% tariff on Canadian goods, prompting Canada to respond with tariffs on U.S. products, including wine.

Several Canadian provinces and retailers also removed U.S. wines from their shelves or called for boycotts, further reducing demand for American wines in Canada since March 2025. As a result, Canada imported 23.2 million fewer liters of U.S. wine and spent €204.9 million less on these products compared to the same period last year.

Other countries have benefited from this shift in the Canadian market over the first nine months of 2025, with Italy, France, Chile, New Zealand, Argentina, and Australia all increasing their sales to Canada.

Spain recorded positive results during this period, with exports to Canada rising by 8.9% in value and 18% in volume, making it the third-largest supplier by value (€99.4 million) and fifth by volume (21.2 million liters). France remained Canada’s top supplier by value at €394.3 million (up 8.5%) and second by volume with 49.9 million liters (up 13%), reflecting a higher average price of €7.91 per liter.

Italy led in volume with 56.1 million liters (up 9%) and ranked second in value at €329.1 million (up 6%). Australia was third in volume with 47.3 million liters (up 4.7%) but fourth in value at €83.8 million (up 10.6%), with an average price of €1.77 per liter (up 5.6%), below the market average.

Other notable increases came from Chile (up 17% in value and 34% in volume), New Zealand (up 12% in value and 28% in volume), and Argentina (up 17% in value and 40% in volume).

The Canadian wine import market has undergone significant changes during the first nine months of 2025 due to international trade tensions and shifting consumer preferences toward bulk formats over bottled wines. The sharp drop in U.S.-origin wine imports has allowed European and Southern Hemisphere producers to expand their presence on Canadian shelves as consumers seek alternatives amid ongoing trade disputes between Ottawa and Washington D.C., as well as local boycotts against American products across several provinces.

These developments have not only changed the ranking of Canada’s main wine suppliers but also affected pricing trends across different categories, with bulk wine gaining ground as a cost-effective option for importers facing higher tariffs on traditional bottled products from North America’s largest producer.