THREE GRAPES Introduces Japanese Wine Culture to International Tourists in Tokyo

Japan is seeing a record surge in international tourism, with more than 40 million visitors expected in 2025. This increase is driving demand for authentic and local experiences, and one area gaining attention is Japanese wine. While Japan is well known for sake, whisky, and gin, its wine industry is now stepping into the spotlight. Japanese wines are earning international awards and appearing on wine lists in cities such as Paris and New York. Despite this progress, most visitors remain unfamiliar with the country’s wine culture.

Boutique wineries are opening across Japan, offering new opportunities for travelers to explore local flavors. In Tokyo, a new venue called THREE GRAPES has opened in the Yoyogi neighborhood, just minutes from the Meiji Jingu shrine. The space is dedicated to introducing Japanese wine to international visitors through guided tastings led by English-speaking specialists. Since its recent launch, THREE GRAPES has received top ratings on TripAdvisor and Google, reflecting strong interest from guests eager to discover a lesser-known side of Japanese gastronomy.

The tasting experience at THREE GRAPES lasts about an hour and features a selection of high-quality Japanese wines that are rarely available outside the country. The venue aims to provide a local and exclusive experience that goes beyond traditional sake tastings. With Japan’s growing reputation in the global wine market, venues like THREE GRAPES are helping to raise awareness of the country’s unique wine offerings among tourists.

The rise of Japanese wine comes at a time when travelers are seeking more personalized and meaningful experiences. As more boutique wineries emerge and international recognition grows, Japan’s wine industry is poised to become a significant part of the country’s tourism landscape. For visitors looking to explore beyond the usual attractions, Japanese wine offers a new way to connect with local culture and history.