Elvis Presley-Inspired Whiskies and Prohibition-Era Bourbon Join Hisumer’s Premium Spirits Lineup

Hisumer, a company known for its portfolio of premium spirits, has expanded its selection of high-end whiskies with two new lines that draw on American cultural heritage and brand identity. The first is a collection of American whiskies inspired by Elvis Presley, while the second marks the return of Chicken Cock Bourbon Whiskey, a historic brand with roots in the Prohibition era.

The Elvis Presley-inspired collection pays tribute to one of the most influential figures in 20th-century popular culture. The line features three premium American whiskey expressions, each designed to capture a different aspect of Presley’s persona and legacy. The aim is to appeal both to seasoned whiskey enthusiasts and to new consumers drawn by the music and imagery of rock & roll.

The first expression, Midnight Snack, stands out as the most creative in the collection. It is flavored to evoke Presley’s well-known favorite sandwich made with peanut butter, banana, and bacon. This whiskey offers an unconventional sensory experience intended for consumers seeking bold and distinctive flavor profiles.

The second whiskey, Straight Tennessee Whiskey, takes inspiration from Presley’s nickname “Tiger Man,” reflecting his charismatic stage presence. This expression is crafted from a classic recipe that balances sweetness, spice, and freshness.

The third offering is Tennessee Straight Rye Whiskey, made with 95% rye. It represents the more intense and energetic side of Presley’s character, delivering a spicy and fresh profile typical of classic rye whiskeys.

Each bottle in the collection is positioned as more than just a drink; it is presented as an experience that connects character, history, and authenticity. The branding links consumption to cultural and emotional values associated with Elvis Presley’s enduring legacy.

Alongside this music-inspired line, Hisumer has added Chicken Cock Bourbon Whiskey to its portfolio. Originating in Kentucky in 1856, Chicken Cock became notable during Prohibition when it maintained its market presence from Paris. It was recognized among Americans living abroad at the time and became a symbol of status during that era.

After being relaunched in 2011, Chicken Cock has focused on small-batch production methods that preserve the classic and premium qualities of traditional American bourbon. The recipes are based on original 19th-century bourbons, featuring a high corn content and aging in new American oak barrels. These elements contribute depth, structure, and elegance to the final product.

Chicken Cock Bourbon is described as offering a robust interpretation of American bourbon, with pronounced sweet notes, barrel toastiness, and a warm character. It is intended for both sipping neat and use in classic cocktails. The brand targets consumers who appreciate spirits with history, authenticity, and distinctive value.

With these additions, Hisumer strengthens its position in the premium spirits segment by offering products that combine cultural legacy with unique flavor profiles. The move comes at a time when consumer interest in products with strong identity and storytelling continues to grow.