Barbera d’Asti Consortium Engages 431 Producers, Expands Global Reach With Milestone Year in 2025

Consorzio Barbera d’Asti and Vini del Monferrato ended 2025 with strong results and a clear strategy for the future. Over the past year, the organization focused on promoting its wine appellations through a series of events, partnerships, and outreach efforts both in Italy and abroad. The Consorzio’s president, Vitaliano Maccario, described 2025 as a milestone year, highlighting investments in events and communication to make Barbera d’Asti DOCG more recognizable and accessible to a wider audience. Maccario emphasized that their approach aims for accessibility and versatility without losing the wine’s identity.

Throughout 2025, the Consorzio organized a full calendar of initiatives to showcase its wines directly to consumers, professionals, and the media. The Barbera d’Asti Wine Festival stood out as a key event, drawing attention to the region’s flagship wine. Other important gatherings included the Douja d’Or, the Festival delle Sagre, and the Giro di DOC project. These events took place in Monferrato, involving local producers and visitors in tastings and storytelling sessions designed to connect people with the territory’s wine culture.

A special focus was given to Anteprima Ruchè, an event dedicated to one of Monferrato’s most distinctive DOCGs. This gathering provided journalists and industry professionals with updated information about Ruchè wines and their development. The event helped strengthen Ruchè’s position within Italy’s wine sector.

In addition to public events, the Consorzio worked on press relations throughout 2025. It organized sample collections and distributed wines to leading Italian publications and selected international media outlets. This effort supported coverage in major wine guides and trade magazines, helping raise awareness of Barbera d’Asti and Monferrato wines among experts and consumers.

Participation in major trade fairs was another important part of the Consorzio’s strategy. At Vinitaly, one of Italy’s largest wine fairs, Barbera d’Asti attracted significant interest from buyers, especially from the United States. Meetings with representatives from the Pennsylvania Liquor Control Board opened new commercial opportunities for member wineries. The Consorzio also carried out promotional activities in Norway during 2025, highlighting the adaptability of its wines in different markets.

The organization continued to develop new ways of telling Monferrato’s story through guided tastings and innovative event formats aimed at younger audiences. These efforts were designed to present Barbera d’Asti as an authentic, high-quality wine suitable for everyday enjoyment while remaining closely tied to its origins.

Founded in 1946, Consorzio Barbera d’Asti and Vini del Monferrato represents more than 431 member companies and protects 13 appellations. Its mission is to safeguard these wines’ reputation at home and abroad through collective trademarks and coordinated promotion.

As 2025 comes to a close, the Consorzio is preparing for 2026 with plans to build on this year’s achievements. The focus will remain on expanding market presence, supporting producers, and strengthening the image of Monferrato’s wines both in Italy and internationally.