SITEVI 2024 Draws 51,000 Professionals From 62 Countries Amid Surge in International Participation

The international trade show SITEVI closed its doors this week in Montpellier, France, after three days of activity focused on the wine, vine, olive, and fruit sectors. The event brought together 1,000 exhibitors and recorded 51,000 professional entries from 62 countries. Organizers say these numbers confirm SITEVI’s status as a leading international meeting point for industry professionals.

The event took place against a backdrop of economic and environmental challenges facing the agricultural sector. Annie Genevard, France’s Minister of Agriculture, Food, and Food Sovereignty, opened the show on Tuesday, November 25. During her visit, she announced a new support plan for the wine sector. The plan includes €130 million in funding to help remove unproductive vineyards, an extension of state-backed structural loans through 2026, and reductions in social charges for producers.

SITEVI is supported by the Occitanie / Pyrénées-Méditerranée region and relies on strong participation from both exhibitors and visitors. The show covers the entire value chain from research and development to industry and end users. This year’s edition placed special emphasis on innovation. The SITEVI Innovation Awards recognized 17 products and services out of 70 submissions. Winners included two gold medals, eight silver medals, six bronze medals, and a special jury prize. Innovations highlighted at the show addressed market adaptation, climate resilience, work quality, and user comfort.

A dedicated LAB TECH area featured more than ten companies and startups working on digital transformation in agriculture. This space was organized in partnership with Agri Sud-Ouest Innovation, La Wine Tech, and Vinseo.

International participation increased by 25% compared to previous years. Exhibitors came from 23 countries. Visitors arrived from 62 countries, with Spain, Italy, Switzerland, Portugal, and Germany among the top five represented nations. The event also welcomed investors from major export markets such as Argentina, Australia, Brazil, Canada, Chile, the United States, and Mexico.

Diversification emerged as a central theme at SITEVI 2025. Organizers presented it as a key strategy for the future of wine production and related sectors. Exhibitors showcased solutions aimed at making operations more agile and sustainable.

The program included more than 60 conferences and workshops developed with partners such as the French Institute of Vine and Wine (IFV), the Union of French Oenologists, France Olive, and CTIFL (the French Interprofessional Technical Center for Fruits and Vegetables). These sessions attracted over 2,500 participants and featured more than 200 speakers.

A masterclass and tasting area highlighted grape varieties, blends, exceptional olive oils, and fruit flavor evaluation methods. Nearly 1,000 visitors attended these sessions.

To address labor needs in the sector, SITEVI partnered with Jobagri and Vitijob to organize job dating sessions on November 25 and 26. These meetings connected companies directly with job candidates.

Business activity remained strong despite uncertainty in global markets. The show facilitated 1,400 B2B meetings between visitors with projects and exhibitors offering solutions. On Wednesday evening, November 26, a Business Angels event brought together innovative companies with potential investors for strategic networking.

SITEVI’s organizers say that this year’s edition has reinforced its role as a vital platform for sharing best practices and finding practical answers to current economic, social, and environmental challenges in agriculture.