Mexico’s Wine Imports Drop 10% as Average Prices Surge Nearly 10% in 2025

Mexico reduced its wine imports during the first half of 2025, according to data from Mexican customs analyzed by the Interprofessional Wine Organization of Spain (OIVE). The country imported 35.3 million liters of wine, a decrease of 10.15% compared to the same period last year. The value of these imports also fell by 1.4%, reaching 142.1 million euros, about 2 million euros less than in the first half of 2024. Despite the drop in volume and value, the average price per liter increased by nearly 10%, now standing at 4.03 euros per liter.

Bottled wine remains the main product imported by Mexico, but its imports also declined. In the first six months of 2025, bottled wine imports dropped by 7.8% in volume and 1.2% in value, totaling 32.4 million liters and 140.7 million euros. The average price for bottled wine rose to 4.34 euros per liter, a 7.1% increase from last year.

Bulk wine imports saw even sharper declines, with a reduction of 30.4% in volume and 14.7% in value, resulting in just 2.9 million liters and 1.4 million euros imported during this period. However, the average price for bulk wine increased significantly by more than 22%, reaching 0.48 euros per liter.

Spain continues to be Mexico’s leading supplier of wine by value, exporting wine worth 44.4 million euros to Mexico in the first half of the year—a growth of 3%. In terms of volume, Chile remains the top supplier with 11.2 million liters, although this figure represents a decrease of 13%. Spain follows closely with exports totaling 11 million liters, down by nearly 8%. Italy is the second-largest supplier by value at 25.8 million euros (a decrease of 13%) and third by volume with 6.5 million liters (down by almost one-fifth).

Other countries have shown notable growth in their exports to Mexico despite starting from small bases. Portugal’s exports increased by over two-thirds in value and more than doubled in volume compared to last year. New Zealand also saw strong growth, with increases of over three-quarters in both value and volume. The United States consolidated its position as Mexico’s fifth-largest supplier, with an increase of 18% in value and 8% in volume.

If bulk wine is excluded from the analysis, Spain would be Mexico’s leading supplier both in value and volume, as Chile’s bulk wine exports—almost exclusively to Mexico—fell sharply by more than 30%.

The majority of Spanish wine imported into Mexico is bottled wine under customs code 220421, which accounts for over four-fifths of the total value and two-thirds of the total volume from Spain at an average price that has risen by more than 11%. Sparkling wines from Spain are also significant, representing about one-sixth of the total value and over a quarter of the total volume.

Looking at types of wine, sparkling wine imports into Mexico decreased by nearly 5% in value to reach just over 30 million euros during the first half of this year. Bottled still wines remained stable in value but dropped almost 8% in volume, while Bag-in-Box (BiB) wines fell sharply both in value (down nearly 16%) and volume (down more than a quarter). Bulk wines experienced the largest decline among all categories.

Bottled wines continue to dominate Mexican imports, making up more than three-quarters of total import value and nearly three-quarters of total import volume so far this year.

Since 2020, sparkling wines have shown positive annual growth rates in both value and volume despite recent declines compared to last year. Bulk wines have seen negative growth rates since that time.

Spain leads all countries supplying wine to Mexico by value with a market share exceeding 31%. Italy holds an 18% share but has seen its exports fall significantly since last year; France is close behind with a market share above 16%, having grown slightly since last year.

In terms of price per liter for bottled wines during this period, Mexico paid an average of just over four euros per liter for bottled products and less than half a euro per liter for bulk wines. Spanish wines saw their average price rise by more than one-tenth compared to last year; Italian wines also became more expensive but at a slower rate; French wines saw their average price fall slightly.

Overall, while Mexico remains an attractive market for international wine producers—especially those from Spain—the first half of this year has been marked by lower volumes and higher prices across most categories and suppliers.