Premium Sparkling Wines Priced Above $15 Drive U.S. Market Growth Despite Four Years of Volume Decline

The U.S. sparkling wine market is showing a clear divide in 2025, with higher-priced brands driving growth even as overall volume continues to decline. According to the latest Impact Databank Review & Forecast from Shanken’s Impact Databank, total sparkling wine volume is expected to fall for the fourth year in a row. However, brands priced at $15 or more per 750-milliliter bottle are proving resilient, helping the category achieve gains in dollar sales.

Imported sparkling wines in the premium segment are performing especially well. Prosecco remains a strong driver, and the Champagne sector has rebounded after pandemic-related disruptions, particularly in restaurants and bars. Gallo’s La Marca Prosecco stands out as the top-selling imported sparkling wine by volume in the U.S. It is also the leading wine priced above $15 and the number-one import in terms of dollar value. Henkell Freixenet’s Mionetto Prosecco holds the position of second-largest sparkling wine import by volume and has expanded its offerings with an alcohol-removed variant.

Champagne brands are also seeing renewed momentum. Moët Hennessy’s Veuve Clicquot leads all wines priced above $25 in dollar sales. Data from IRI/Circana shows Champagne sales up 4.7% in value and 2.5% in volume for the year through early October. This recovery comes despite ongoing concerns about tariffs and economic uncertainty, which continue to pose risks for future growth.

On the domestic front, California producers are introducing new products to capture consumer interest. Chandon, part of the Moët Hennessy portfolio, recently launched a 100% Chardonnay Reserve Blanc de Blancs nationwide at $32 per bottle. Henkell Freixenet has also increased its U.S. presence by acquiring Korbel, now the fourth-largest California sparkling wine by volume and the top domestic brand by dollar sales.

The data highlights a shift in consumer preferences toward premium sparkling wines. While lower-priced brands such as Cook’s and Andre have seen declines in volume, premium brands are posting gains. For example, La Marca grew 6.5% in retail volume year-to-date, while Mionetto increased by 8.5%. In contrast, Cook’s and Korbel saw declines of 5.7% and 4.7%, respectively.

Industry analysts point to several factors behind this trend. Consumers are increasingly willing to pay more for quality and brand recognition, especially for special occasions and celebrations. The recovery of on-premise sales has also benefited higher-end brands, particularly Champagne.

Despite these positive signs for premium sparkling wines, challenges remain. Higher tariffs on imports and an uncertain economic outlook could impact future growth. Still, the current data suggests that the market for sparkling wines priced above $15 is strong enough to offset declines in lower-priced segments.

The U.S. sparkling wine market continues to evolve, with premium brands leading the way in both imports and domestic production. As consumer preferences shift and new products enter the market, industry leaders are watching closely to see if this trend will continue into 2026 and beyond.