Castel Frères Acquires Tannico, Adding €60 Million in Revenue to Expand European Wine E-Commerce

Castel Frères, one of France’s largest wine companies, has acquired Tannico, Italy’s leading online wine retailer. The deal was finalized after the previous owners, Campari Group and Moët Hennessy, agreed to sell their combined 100 percent stake in Tannico. The financial terms of the transaction have not been made public.

The acquisition involves only Tannico. The separate online platform Ventealapropriete.com (Valap) will remain under the joint ownership of Campari and Moët Hennessy. Castel Frères stated that the purchase is part of its strategy to expand its digital footprint and e-commerce operations across Europe. The company aims to use Tannico’s established online infrastructure to strengthen direct relationships with customers and better tailor its product offerings to market demand.

Castel Frères reported revenues exceeding 1.1 billion euros in 2024. The company owns 23 wineries in France, several production facilities, and operates about 500 Nicolas wine retail stores throughout the country. Castel also owns Vinatis, another online wine retailer, which it acquired previously as part of its digital expansion.

Tannico was founded in Milan in 2012 by Marco Magnocavallo. It quickly grew to become Italy’s largest online wine seller, offering a wide selection of Italian and international wines to consumers and businesses. In 2022, Campari Group and Moët Hennessy jointly acquired Tannico through a subsidiary partnership. Under their ownership, Tannico continued to expand its reach in the European market.

In 2024, Tannico reported revenues of 60 million euros. The company has built a reputation for its broad portfolio and efficient delivery network, serving both private customers and restaurants across Italy and other European countries.

Castel Frères’ acquisition of Tannico reflects a broader trend in the wine industry toward digitalization and direct-to-consumer sales channels. With this move, Castel seeks to compete more effectively with other major players in the European online wine market. The company expects that integrating Tannico’s technology and customer base will help accelerate growth in e-commerce sales.

The sale does not affect Valap, which will continue to operate independently under the joint venture between Campari and Moët Hennessy. Both companies have indicated that they will focus on developing Valap as a separate entity within the online wine sector.

Industry analysts note that Castel’s latest acquisition positions it as a significant force in European wine e-commerce. By combining its existing assets with Tannico’s expertise and market presence, Castel is expected to play a larger role in shaping how wine is sold and distributed online across Europe in the coming years.