Gallo Unveils 200-ml Tetra Pak Wine as Non-Traditional Packaging Jumps 26 Percent

Gallo, one of the largest wine producers in the United States, is introducing a new 200-milliliter Tetra Pak format across several of its key brands. The company says this is the first time such a small Tetra Pak has been used for wine in the U.S. market. The new packaging features resealable twist caps and is designed to offer consumers a single-serve option at an affordable price. Gallo aims to encourage both trial and repeat purchases with this new format.

Britt West, Gallo’s chief commercial officer, explained that consumer habits are changing, with more people looking for convenient ways to enjoy wine in different settings. “The 200-ml. Tetra is more than just a new format—it’s a catalyst for new occasions, new consumers, and new opportunities for our retail and on-premise customers,” West said. He described the package as fresh, fast, and portable, reflecting the evolving landscape of wine consumption.

The initial launch includes several brands. Barefoot, Gallo’s largest brand by volume and value, will offer the 200-ml. Tetra Pak nationwide in both retail stores and restaurants or bars. Clos du Bois will have a limited launch in Florida and New York at on-premise locations. Gallo Family Vineyards will see a full national rollout, while Mark West will start with a limited on-premise launch and plans to expand next year.

Pricing for the new format is set to be accessible. Barefoot’s 200-ml. Tetra Pak will sell for $1.99 per single unit or $7.49 for a four-pack. Gallo Family Vineyards’ four-pack will retail at $6.99. According to Impact Databank, Barefoot is the second-largest wine brand in the U.S., selling about 15 million cases annually and leading in retail value at an estimated $1.2 billion.

West noted that the smaller Tetra Pak size allows consumers to enjoy wine by the glass more frequently and opens up opportunities in convenience stores, sporting events, and music festivals—places where traditional wine packaging may not be practical. Gallo also highlights that the new size helps reduce waste in restaurants and bars, speeds up service, and offers competitive pricing compared to other beverage categories.

For off-premise sales, Gallo believes the single-serve format fits well with current shopping trends, where more consumers are buying individual prepared meals and may want a single serving of wine to go with them.

The launch comes as spending on non-traditional wine packaging formats has increased by 26% over the past year, driven largely by younger consumers who are open to alternatives like Tetra Paks. Gallo claims that Tetra Paks preserve wine quality better than cans or PET bottles of similar size.

The company plans to expand the range of brands offering the 200-ml. Tetra Pak into next year as it responds to changing consumer preferences and seeks to capture new occasions for wine consumption across both retail and hospitality channels.