2025-09-26
Italian wine exports to Ukraine have reached a new high in the first eight months of 2025. According to recent trade data, imports of wine into Ukraine from all sources grew by 4.69% compared to the same period last year, totaling 115.6 million euros. Italian wine led this growth, with imports rising by 5.28% to reach 46.88 million euros.
Italy remains the top supplier of wine to Ukraine, holding a market share of 40.55%. This position reflects both the strong demand for quality wines among Ukrainian consumers and the close commercial ties between Ukraine and European producers. Industry experts note that Italian wines are particularly popular in Ukraine’s urban centers, where restaurants and retailers report steady interest in both classic and emerging Italian labels.
The increase in Italian wine imports comes despite ongoing economic challenges in the region. Importers and distributors in Kyiv and other major cities say that Ukrainian consumers continue to seek out premium European wines, with Italy’s diverse offerings standing out for their reputation and value.
Trade analysts attribute Italy’s continued dominance in the Ukrainian wine market to several factors. These include established distribution networks, consistent marketing efforts by Italian consortia, and a growing appreciation among Ukrainians for Italian wine culture. The presence of Italian food and wine festivals in Ukraine has also contributed to greater awareness and demand.
While France and Spain remain important players in the Ukrainian market, their growth rates have not matched Italy’s over the past year. Local importers suggest that Italian producers have been more responsive to shifts in consumer preferences, offering a wider range of price points and varietals suited to Ukrainian tastes.
The sustained growth in wine imports from Italy is seen as a positive sign for both countries’ trade relations. It also highlights Ukraine’s resilience as a consumer market for international products, even amid broader economic uncertainties. As the year progresses, industry observers will be watching to see if Italy can maintain its lead and whether other European producers will adjust their strategies to compete more effectively in Ukraine’s evolving wine market.
Founded in 2007, Vinetur® is a registered trademark of VGSC S.L. with a long history in the wine industry.
VGSC, S.L. with VAT number B70255591 is a spanish company legally registered in the Commercial Register of the city of Santiago de Compostela, with registration number: Bulletin 181, Reference 356049 in Volume 13, Page 107, Section 6, Sheet 45028, Entry 2.
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