Carlsberg Pursues Net Zero Ambitions With Industry Collaboration and Science-Based Targets

Carlsberg, one of the world’s largest brewing companies, has made sustainability a central part of its business strategy. Simon Boas Hoffmeyer, Vice President and Global Head of Sustainability & ESG at Carlsberg, has been leading these efforts for the past decade. His commitment to sustainability began early in his life, influenced by his upbringing and global experiences during his education.

Carlsberg’s main sustainability goal is to achieve a net zero value chain. This means reducing emissions not only in its own operations but also throughout its supply chain, with a particular focus on agriculture and protecting ecosystems. The company’s approach includes decarbonizing its breweries and working with suppliers and farmers to introduce low- and zero-carbon solutions. Hoffmeyer emphasizes that this is not just a business requirement but an opportunity to set industry standards and drive broader change.

Achieving net zero by 2040 is a complex challenge that requires coordination within Carlsberg and collaboration across the industry. Hoffmeyer points out that success depends on the involvement of policymakers, suppliers, consumers, and other stakeholders. Carlsberg has increased its advocacy efforts to encourage change beyond its own operations. The next few years are seen as critical for making progress against climate change, and Hoffmeyer remains optimistic that innovation and new technologies will help overcome obstacles.

One of Carlsberg’s notable achievements was becoming one of the first ten companies globally to adopt ambitious science-based targets in 2017. This move set a direction for the company and inspired others in the industry to follow suit. These targets have led to practical actions such as decarbonization projects and regenerative agricultural practices in several European markets. Hoffmeyer credits consistency and focus for maintaining momentum in these initiatives.

To manage multiple sustainability projects, Carlsberg has developed an integrated governance model for its ESG program. Each target has a clear owner, a detailed roadmap, and actionable plans. The company’s top management, including the CEO and CFO, are directly involved through an ESG Steering Committee. This ensures that sustainability goals are aligned with business priorities.

Internally, Carlsberg works to make sustainability accessible to all employees. The company encourages each market to adapt global strategies to local needs while maintaining alignment with overall ambitions. Communication is designed to be relatable, reflecting the idea that beer is not an elitist product and neither should be the messaging around it.

Hoffmeyer believes that collaboration is essential for driving change across the food and beverage industry. He cites deposit return schemes as an example where collective action can significantly improve recycling rates. Working together at the farm level can also promote regenerative practices and resilience throughout supply chains.

However, he acknowledges that the complexity of global supply chains presents challenges for rapid progress. Fragmentation requires ongoing dialogue with suppliers but also creates opportunities for partnership and shared problem-solving. Geopolitical changes add further pressure, as governments may prioritize short-term economic concerns over long-term environmental goals.

Hoffmeyer admires Patagonia for its commitment to sustainability, noting its holistic approach and willingness to challenge traditional business models. He recalls meeting Patagonia founder Yvon Chouinard in 2019 as a formative experience that reinforced his own dedication to sustainable business practices.

His interest in sustainability was shaped by family values focused on avoiding over-consumption and composting at home. Studying in China exposed him to the global impacts of industrialization, motivating him to pursue a career where he could influence organizations from within.

For those interested in sustainability careers, Hoffmeyer advises following one’s passion while remaining humble and open to new perspectives. He stresses that transformative solutions often come from diverse viewpoints and encourages ongoing curiosity and learning.

Hoffmeyer concludes by reminding those working in sustainability that challenges are temporary and persistence is key. He encourages taking time to reflect and renew purpose, trusting that steady effort will lead to lasting impact despite setbacks along the way.