Enotria Returns to Original Name After Majestic Wine Group Acquisition

Enotria&Coe, a major wine and spirits distributor in the United Kingdom, has announced a return to its original name, Enotria, following its acquisition by Majestic Wine Group earlier this year. The rebrand comes five months after the purchase and is accompanied by the launch of a new website, www.enotria.com, which features improved navigation, enhanced product search capabilities, and additional resources for customers.

The decision to revert to the Enotria name follows extensive feedback from customers, suppliers, and employees. Company leaders say the move is intended to reinforce Enotria’s reputation for quality and expertise in premium wines and spirits. The rebranding marks a significant investment by Majestic Wine Group in Enotria’s future and is part of a broader strategy to strengthen its position as a leading trade specialist in the UK beverage industry.

Founded in 1972 by Remo Nardone as Enotria Wines, the company began as a specialist in Italian wines. Over the past two decades, it has expanded through acquisitions, including Wheeler Cellars in 2008, Great Western Wine in 2010, and Coe Vintners in 2015. The business has built a portfolio of more than 300 exclusive wine producers and over 1,500 spirits producers. Despite its recent acquisition by Majestic Wine Group, Enotria will continue to operate as a standalone business.

John Colley, interim chief executive of Enotria and chairman of Majestic Wine Group, described the rebrand as a landmark moment for the company. He said that returning to the Enotria name signals both a respect for the company’s heritage and an ambition to drive profitable growth for all partners involved. Colley emphasized that one of the main reasons for acquiring Enotria was its long-standing history and specialization in premium products.

The new website aims to provide customers with tools to help them sell products more effectively. Features include a streamlined checkout process and a “quick order” wine list tool designed for trade clients. The site also offers detailed product information to support sales efforts.

Enotria’s new branding will be presented publicly for the first time at its Annual Portfolio Tasting event on September 29 at The Brewery in London. This event is expected to draw attention from industry professionals and showcase the company’s updated image and offerings.

The rebrand is part of an ongoing strategic shift that began last year when Enotria started refocusing on its roots and core values. The company’s leadership believes that returning to its original identity will help reinforce relationships with suppliers and customers while supporting Majestic Wine Group’s goal of becoming the UK’s leading wine and spirits supply specialist.

For more information about the rebrand or to attend the upcoming portfolio tasting event, interested parties can visit Enotria’s new website or register online.