Global Organic Wine Market Set to Surpass $21 Billion by 2030 Amid Rising Demand for Sustainability

The global organic wine market is expected to reach $21.48 billion by 2030, according to a new report from ResearchAndMarkets.com. The market is projected to grow at a compound annual growth rate (CAGR) of 10.4% from 2025 to 2030, driven by increasing consumer interest in health, sustainability, and transparency in food and beverage choices.

Red organic wine led the market in 2024, accounting for 61.9% of total sales. Its popularity is attributed to its rich flavors and versatility with food pairings. White organic wine is also gaining traction, with an anticipated CAGR of 9.9% over the next five years as consumers seek lighter and more refreshing options.

Bottled organic wine remains the dominant packaging format, holding a 91.1% share in 2024. Consumers continue to trust bottles for quality assurance and adherence to organic standards. However, canned organic wine is emerging as a fast-growing segment, expected to expand at a CAGR of 14.2% through 2030. The convenience and portability of cans appeal to younger consumers and those seeking sustainable packaging solutions.

Distribution channels are shifting as well. Off-trade sales—through retail stores and online platforms—made up 61.4% of the market in 2024, offering consumers a wide selection of organic wines from different regions and price points. On-trade sales, which include restaurants and bars, are forecasted to grow at a CAGR of 9.6%. This growth reflects a consumer shift toward authentic dining experiences that feature high-quality, artisanal products.

Europe continues to dominate the global organic wine market, capturing a 77.5% revenue share in 2024. The region’s deep-rooted winemaking traditions and openness to sustainable practices have fostered strong demand for organic wines. North America is also showing significant growth potential, with an expected CAGR of 10.3%. Increased awareness about environmental issues and health benefits associated with organic products is driving demand in the United States and Canada.

Millennials are playing a key role in shaping the organic wine landscape worldwide. Their focus on health and wellness has led them to prefer wines made without synthetic pesticides or additives. In the U.K., millennials are particularly committed to sustainability, while in the U.S., both millennial and Generation X men are leading purchasers of alternative wine varieties, including organic options.

This demographic values authenticity and transparency, seeking products that meet strict certification standards and ethical production practices. Social media engagement has further strengthened connections between consumers and producers, fostering brand loyalty and community around organic wines.

As disposable incomes rise among millennials, their willingness to invest in premium organic wines is increasing. Peer influence within this group also amplifies the importance of sustainable choices, further boosting market growth.

Major companies profiled in the report include Bronco Wine Company, Kendall-Jackson Winery, King Estate Winery, Boisset Collection - JCB (Jean-Charles Boisset), Emiliana Organic Vineyards, Societa Agricola QuerciabellaSpA, Grgich Hills Estate, Avondale, Frey Vineyards, and The Organic Wine Company.

The report covers detailed analysis by type (red or white), packaging (bottles or cans), distribution channel (on-trade or off-trade), and region. It also examines consumer behavior trends such as demographic preferences and factors influencing buying decisions.

The growing presence of organic vineyards worldwide is another factor supporting market expansion. Producers are responding to consumer demand by adopting eco-friendly farming methods that avoid synthetic chemicals and prioritize soil health.

As more consumers seek out products that align with their values around health and sustainability, the organic wine market is expected to continue its robust growth through the end of the decade.