Can technology replace humans in the vineyards?

Robert Beir

2023-08-24

The Automation of Tradition: How AI could reshape the entire wine industry

Marlborough, a picturesque wine region in New Zealand, renowned for its lush vineyards and premium wines, stands on the brink of what could be a transformative era. Just fifty years ago, this region saw its first vineyard intended for wine production, and today, it contemplates the potential of becoming the world's first vineyard to be fully automated by artificial intelligence (AI).

Marlborough's ambition doesn't merely end with reminiscing about its past but extends far into the next half-century. The region's stakeholders are seriously pondering the role AI might play in winemaking, a traditionally hands-on craft deeply rooted in human culture.

Over the years, the winemaking industry has witnessed significant transformations. The Marlborough region, in particular, stands as a testament to the remarkable changes and growth in viticulture. With the swift advances in AI technology, coupled with the rapid climatic shifts, questions arise about the future of an industry entrenched in tradition.

One major concern resonating within industry circles is whether there will come a time when vineyards are completely autonomous, operating without any human touch. While the thought might sound like a science fiction plot, it isn't far-fetched. However, the road to realizing this vision is fraught with challenges, the primary one being the associated cost. Full automation will entail substantial financial investments. With such high stakes, questions loom large: will the returns justify these investments?

The Potential: Beyond Just Tending to Plants

Nevertheless, the benefits of integrating AI into viticulture are crystal clear. AI and machine learning technologies promise the capability to manage and tend to each vine individually, tailoring care to each plant's specific needs. This vision of the future, where every vine receives individualized care instead of a one-size-fits-all approach, could potentially revolutionize the industry.

In light of this, several New Zealand-based companies are already making strides towards agricultural automation. Take, for instance, the company Smart Machines. They have pioneered an autonomous tractor proficient in executing various tasks in the field. While AI exhibits promise in detecting diseases or identifying plants that require more hydration, it still lags in more intricate and manual assignments.

Yet, the scope of AI isn't merely limited to plant care. The technology can substantially enhance other facets of the industry such as marketing, logistics, and most notably, weather forecasting. AI systems can process vast swathes of meteorological data more efficiently than humans, yielding more accurate and timely weather predictions.

Climate change will undeniably cast its shadow on the future of New Zealand's vineyards. Experts anticipate that other regions of the South Island might evolve into suitable territories for winemaking. This prediction ushers in another set of questions about which grape varieties will flourish and whether a global market will exist for these novel varieties.

However, amid the technological advancements and potential benefits, it's essential to remember one truth: wine isn't merely a product. It's an artistic expression. The human touch, personality, and influence are quintessential to bestow upon it its unique and distinctive flair.