2024-04-08
In the world of fine wine, few regions hold as much allure and prestige as Burgundy, France. This storied wine-producing area, known for its exceptional Pinot Noir and Chardonnay, has experienced its fair share of challenges over the years, from climate-related crop fluctuations to the economic uncertainties affecting the global market. However, recent reports from the Burgundy Wine Board (BIVB) signal a notable shift towards abundance and potential cost adjustments that could influence both the industry and consumers in the coming years.
Following the relatively generous 2022 and 2023 vintages, Burgundy winemakers find themselves in a fortuitous position, with cellar stocks approximately 12% above the five-year average as the 2023-24 campaign commences. This is a significant change for a region that hasn't seen such levels of surplus for over two decades, according to the BIVB. The increased stock levels offer the industry a much-needed buffer against potential future adversities, whether they be environmental or market-driven, ensuring that Burgundy can maintain its revered market share without compromise.
Moreover, this surplus brings with it the tantalizing prospect of more accessible pricing for Burgundy wine enthusiasts. François Labet, co-president of the BIVB, hinted during a press conference that lovers of Burgundy wines might soon enjoy lower prices on some bottles. However, it's essential to temper expectations, as pricing ultimately remains at the discretion of individual producers and négociants. External factors such as taxes, inflation, and import costs also play a crucial role in determining the final price consumers pay.
The production statistics from the 2023 vintage further underscore the region's current prosperity. Total production was estimated at nearly 1.9 million hectolitres, equivalent to around 253 million bottles, marking a 9% increase over the 2022 crop and a staggering 29% above the five-year average. This is a remarkable turnaround from the challenging 2021 vintage, which saw production plummet by 33% below the average due to frost and mildew. Such fluctuations underscore the significant impact of climate on wine production in Burgundy, though not all producers and areas were equally affected.
The BIVB's recent market report highlights the increasingly pronounced nature of these yield variations in recent years. While the average harvest size has remained relatively stable, the standard deviations, or the degree to which individual harvests vary from the average, have increased markedly. This variability adds an element of unpredictability to the wine production process, further complicating planning and forecasting efforts.
Despite the promising increase in production and stock levels, Burgundy wine exports experienced a slight decline in volume last year, falling by 6% compared to 2022, to around 87 million bottles. This dip is attributed partly to the uncertain geopolitical climate and a trend among consumers toward less frequent wine consumption. Nonetheless, the value of exports remained robust, barely dipping by 0.3% and still reaching €1.5 billion, with sales to several key markets even showing slight increases.
Looking ahead, the recent Burgundy 2022 en primeur campaign, which kicked off in January 2024, has already garnered strong buyer interest from several UK merchants. This enthusiasm suggests a potential return to normalcy for the Burgundy wine market, following the dual challenges of a significantly reduced 2021 crop and an overheated market. According to Will Hargrove, head of fine wine at UK merchant Corney & Barrow, many producers have held their 2022 prices steady, with only a few opting for modest increases, indicating a cautious optimism among those within the industry.
As Burgundy navigates this period of relative abundance and market recalibration, the implications for producers, consumers, and the global wine industry at large will be fascinating to watch unfold. With its unparalleled reputation for quality and complexity, Burgundy remains a bellwether for the fine wine world, and its current trajectory offers much to discuss and anticipate.
Founded in 2007, Vinetur® is a registered trademark of VGSC S.L. with a long history in the wine industry.
VGSC, S.L. with VAT number B70255591 is a spanish company legally registered in the Commercial Register of the city of Santiago de Compostela, with registration number: Bulletin 181, Reference 356049 in Volume 13, Page 107, Section 6, Sheet 45028, Entry 2.
Email: [email protected]
Headquarters and offices located in Vilagarcia de Arousa, Spain.